Amazon vendors take on the role of wholesaler and sell directly to Amazon who is their customer. Amazon controls their product listings, inventory, orders, customer service and pricing.
When launching a product in a new international Amazon marketplace, it’s worthwhile to consider two options: Whether to use the same ASIN that you are already selling in your home marketplace, or to start a new listing with a fresh ASIN. Amazon allows you to sell a product using the same ASIN in both your …
Top considerations when using international ASINs on Amazon Read More »
Amazon is very good at leaving vendors to run their own business. When it comes to Vendor Central tips and help, Amazon takes a very hands-off approach. Vendors are expected to do it all, but many simply set up their accounts and then desert them, thinking it will all run (and generate successful sales) by …
How to set up coupons and vouchers in Vendor Central Read More »
Due to current and rapidly changing COVID-19 developments, Amazon addressed vendors and sellers this week to alert them of possible changes to purchase orders, delivery windows, and operational issues. Amazon is also keeping an ongoing wrap-up of actions for those impacted by coronavirus issues on their Day One blog. This keeps tabs on more general …
Amazon updates sellers and vendors on COVID-19 effects Read More »
There are more than 500 million products on Amazon.com. Sellers can have a great product, that is properly set up, priced correctly, and full of rich details on the product page and still struggle with converting sales. With the fierce competition among thousands of sellers, getting your product in front of the customer and clicked …
Invest in Amazon Advertising to increase traffic and boost sales Read More »
While the .co.uk, .fr., .es, .de, and .it of European ecommerce may seem like an alphabet soup, it’s worth investigating. With it’s diversity and breadth, expanding your online selling business to European countries may be a smart business plan. Amazon estimates there will be more than 340 million online customers in Europe by the end …
International selling: Expanding to Amazon in Europe Read More »
Would you like to increase conversion? And simultaneously protect your brand’s identity? As e-commerce continues to boom and the number of sellers and vendors on Amazon follows suit, it’s important for brands to ensure their brand and image are well-protected. By taking steps to guard intellectual property and brand image, brands can not only protect …
Boost sales and protect your identity with Amazon Brand Registry Read More »
With over 300 million shoppers on Amazon.com, businesses can offer customers a range of experiences. Vendors and sellers have become a large part of Amazon’s behemoth business and the ecommerce shopping experience. According to Amazon’s published results, third-party sellers generated $31.8 billion dollars in revenue in 2017. As of the first quarter of 2018, more …
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