The eCommerce Nurse blog.

The place to be for tips and advice on all things Amazon and TikTok. Read blog posts that will help you navigate the jungle, ensure you have all the 'right' equipment and keep you up-to-date on all the latest news.

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What is the Kind of Investment Required to Be Successful on TikTok Shop

What’s the Kind of Investment Required to Be Successful on TikTok Shop?

This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guest Owen Aderibigbe from eCommerce Nurse. Success on TikTok Shop requires more than just setting up a storefront—it demands a strategic and sustained investment in content, engagement, and advertising. Unlike static marketplaces like Amazon, TikTok thrives on fresh, […]
Is TikTok Shop Just for Cheap Imported Chinese Items like AliBaba

Is TikTok Shop Just for ‘Cheap’ Imported Chinese Items, Like AliBaba?

This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guest Owen Aderibigbe from eCommerce Nurse. A common misconception is that TikTok Shop is only for low-cost, unbranded products. However, this couldn't be further from the truth. Major brands in beauty, electronics, and even premium categories are thriving […]
Can Brands Expect Similar Sales to Amazon on TikTok Shop

Can Brands Expect Similar Sales to Amazon on TikTok Shop?

This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guest Owen Aderibigbe from eCommerce Nurse. While Amazon and TikTok Shop are both e-commerce platforms, their sales models and opportunities are vastly different. Amazon operates as a traditional marketplace, relying heavily on search-driven traffic, where customers look for […]
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