When Does it Make Sense to Create Product Variations?

When Does it Make Sense to Create Product Variations?

Product variations occur when an item that has different attributes, such as color and size, is grouped together with its variants on a single product page. On the Amazon marketplace, they are also referred to as parent and child relationships. The parent is the...

Optimizing Enhanced Brand Content

Optimizing Enhanced Brand Content

Enhanced Brand Content (EBC) continues to evolve on the Amazon marketplace. It has become a fundamental feature for brands when creating product listings. This tool widely became available to sellers at the start of 2017, with the goal to enhance the customer shopping...

An Overview of Amazon Stores for Brand Owners

An Overview of Amazon Stores for Brand Owners

An Amazon store gives the brand owner (whether a vendor or seller) a chance to showcase its brand and full range of products. Within the store a brand can promote new lines and key features through videos and lifestyle imagery. They have the freedom to decide what...

Engaging With Your Amazon Customers

Engaging With Your Amazon Customers

Interacting with customers is all part of delivering a positive shopping experience and helps build customer trust. It shows the customer that the retailer or manufacturer cares, in addition to providing that personal touch that is often lost when purchasing online....

Amazon Video Shorts: Adding Videos to Product Listings

Amazon Video Shorts: Adding Videos to Product Listings

Bring your products to life with videos! Product videos, if done correctly, help buyers make a more informed buying decision, increase conversions and ultimately increase sales. They can explain features that are not possible in product images alone and inspire...

FBA Export: Sell Internationally at No Extra Cost

FBA Export: Sell Internationally at No Extra Cost

If you are undecided whether you want to invest in selling internationally and unsure about the level of demand for your product outside of your country, why not test the water with the FBA Export program? This platform can widen your customer reach to millions of...

Are You Optimizing for Mobile?

Are You Optimizing for Mobile?

After talking to numerous sellers and through my own personal shopping experiences on mobile devices, it is clear that the mobile experience can often be an afterthought. That’s a mistake. Almost two-thirds of US consumers use mobile to shop, according to research...

Why Some Amazon Vendors are Moving to the Seller Side

Why Some Amazon Vendors are Moving to the Seller Side

I often talk about sellers moving over to the vendor side and adopting a hybrid approach. I now want to focus on the reverse, where more and more vendors are looking to open a seller account and either adopt a hybrid approach, or move away completely from having a...

When Does it Make Sense to Create Product Variations?

When Does it Make Sense to Create Product Variations?

Product variations occur when an item that has different attributes, such as color and size, is grouped together with its variants on a single product page. On the Amazon marketplace, they are also referred to as parent and child relationships. The parent is the...

Optimizing Enhanced Brand Content

Optimizing Enhanced Brand Content

Enhanced Brand Content (EBC) continues to evolve on the Amazon marketplace. It has become a fundamental feature for brands when creating product listings. This tool widely became available to sellers at the start of 2017, with the goal to enhance the customer shopping...

An Overview of Amazon Stores for Brand Owners

An Overview of Amazon Stores for Brand Owners

An Amazon store gives the brand owner (whether a vendor or seller) a chance to showcase its brand and full range of products. Within the store a brand can promote new lines and key features through videos and lifestyle imagery. They have the freedom to decide what...

Engaging With Your Amazon Customers

Engaging With Your Amazon Customers

Interacting with customers is all part of delivering a positive shopping experience and helps build customer trust. It shows the customer that the retailer or manufacturer cares, in addition to providing that personal touch that is often lost when purchasing online....

Amazon Video Shorts: Adding Videos to Product Listings

Amazon Video Shorts: Adding Videos to Product Listings

Bring your products to life with videos! Product videos, if done correctly, help buyers make a more informed buying decision, increase conversions and ultimately increase sales. They can explain features that are not possible in product images alone and inspire...

FBA Export: Sell Internationally at No Extra Cost

FBA Export: Sell Internationally at No Extra Cost

If you are undecided whether you want to invest in selling internationally and unsure about the level of demand for your product outside of your country, why not test the water with the FBA Export program? This platform can widen your customer reach to millions of...

Are You Optimizing for Mobile?

Are You Optimizing for Mobile?

After talking to numerous sellers and through my own personal shopping experiences on mobile devices, it is clear that the mobile experience can often be an afterthought. That’s a mistake. Almost two-thirds of US consumers use mobile to shop, according to research...

Why Some Amazon Vendors are Moving to the Seller Side

Why Some Amazon Vendors are Moving to the Seller Side

I often talk about sellers moving over to the vendor side and adopting a hybrid approach. I now want to focus on the reverse, where more and more vendors are looking to open a seller account and either adopt a hybrid approach, or move away completely from having a...