Amazon Video Shorts: Adding Videos to Product Listings

Amazon Video Shorts: Adding Videos to Product Listings

Bring your products to life with videos! Product videos, if done correctly, help buyers make a more informed buying decision, increase conversions and ultimately increase sales. They can explain features that are not possible in product images alone and inspire...

FBA Export: Sell Internationally at No Extra Cost

FBA Export: Sell Internationally at No Extra Cost

If you are undecided whether you want to invest in selling internationally and unsure about the level of demand for your product outside of your country, why not test the water with the FBA Export program? This platform can widen your customer reach to millions of...

Amazon Transparency: A New Future For Barcodes

Amazon Transparency: A New Future For Barcodes

The Amazon Transparency program was recently launched to help vendors track inventory through its distribution lifecycle via the use of a scannable barcode. In this post, I’ll share some information about how it works.

Are You Optimizing for Mobile?

Are You Optimizing for Mobile?

After talking to numerous sellers and through my own personal shopping experiences on mobile devices, it is clear that the mobile experience can often be an afterthought. That’s a mistake. Almost two-thirds of US consumers use mobile to shop, according to research...

Why Some Amazon Vendors are Moving to the Seller Side

Why Some Amazon Vendors are Moving to the Seller Side

I often talk about sellers moving over to the vendor side and adopting a hybrid approach. I now want to focus on the reverse, where more and more vendors are looking to open a seller account and either adopt a hybrid approach, or move away completely from having a...

How To Become an International 5-Star Seller

How To Become an International 5-Star Seller

You may be a 5-star Amazon seller in one country, but that doesn’t make you a 5-star international seller. Amazon seller feedback does not migrate over when you open up a new account in another country, even if you have a unified account. Seller feedback remains at...

Is Your Business Set Up to be a Vendor on Amazon?

Is Your Business Set Up to be a Vendor on Amazon?

Before making the step to becoming a vendor on the Amazon marketplace, a brand must be aware of what being a vendor entails. Just because a brand has had successes selling via the Seller Central platform doesn’t mean that translates to the vendor side of the business.

Vendor and Seller: The Hybrid Sales Approach

Vendor and Seller: The Hybrid Sales Approach

If your business is set up to manage wholesale orders on the vendor side as well as direct-to-consumer orders on the seller side, what is stopping you from selling on both platforms? By taking this hybrid approach, you can tap into each platform’s benefits, maximize...

Seller or Vendor: Which Route Do We Take?

Seller or Vendor: Which Route Do We Take?

Many people ask me whether they should become a seller or vendor on the Amazon marketplace. Unfortunately, the answer is not so simple. It depends upon a number of factors including product range, margins, logistics, inventory and marketing. Being a seller may work...

Amazon Business – Get in Early Before the Rush

Amazon Business – Get in Early Before the Rush

The number of Amazon business customers and B2B sellers will continue to grow. It is an industry worth trillions of dollars that is following the steps of online retail where companies, not just individuals, want simplicity. My advice is to get in early before the...

Amazon Video Shorts: Adding Videos to Product Listings

Amazon Video Shorts: Adding Videos to Product Listings

Bring your products to life with videos! Product videos, if done correctly, help buyers make a more informed buying decision, increase conversions and ultimately increase sales. They can explain features that are not possible in product images alone and inspire...

FBA Export: Sell Internationally at No Extra Cost

FBA Export: Sell Internationally at No Extra Cost

If you are undecided whether you want to invest in selling internationally and unsure about the level of demand for your product outside of your country, why not test the water with the FBA Export program? This platform can widen your customer reach to millions of...

Amazon Transparency: A New Future For Barcodes

Amazon Transparency: A New Future For Barcodes

The Amazon Transparency program was recently launched to help vendors track inventory through its distribution lifecycle via the use of a scannable barcode. In this post, I’ll share some information about how it works.

Are You Optimizing for Mobile?

Are You Optimizing for Mobile?

After talking to numerous sellers and through my own personal shopping experiences on mobile devices, it is clear that the mobile experience can often be an afterthought. That’s a mistake. Almost two-thirds of US consumers use mobile to shop, according to research...

Why Some Amazon Vendors are Moving to the Seller Side

Why Some Amazon Vendors are Moving to the Seller Side

I often talk about sellers moving over to the vendor side and adopting a hybrid approach. I now want to focus on the reverse, where more and more vendors are looking to open a seller account and either adopt a hybrid approach, or move away completely from having a...

How To Become an International 5-Star Seller

How To Become an International 5-Star Seller

You may be a 5-star Amazon seller in one country, but that doesn’t make you a 5-star international seller. Amazon seller feedback does not migrate over when you open up a new account in another country, even if you have a unified account. Seller feedback remains at...

Is Your Business Set Up to be a Vendor on Amazon?

Is Your Business Set Up to be a Vendor on Amazon?

Before making the step to becoming a vendor on the Amazon marketplace, a brand must be aware of what being a vendor entails. Just because a brand has had successes selling via the Seller Central platform doesn’t mean that translates to the vendor side of the business.

Vendor and Seller: The Hybrid Sales Approach

Vendor and Seller: The Hybrid Sales Approach

If your business is set up to manage wholesale orders on the vendor side as well as direct-to-consumer orders on the seller side, what is stopping you from selling on both platforms? By taking this hybrid approach, you can tap into each platform’s benefits, maximize...

Seller or Vendor: Which Route Do We Take?

Seller or Vendor: Which Route Do We Take?

Many people ask me whether they should become a seller or vendor on the Amazon marketplace. Unfortunately, the answer is not so simple. It depends upon a number of factors including product range, margins, logistics, inventory and marketing. Being a seller may work...

Amazon Business – Get in Early Before the Rush

Amazon Business – Get in Early Before the Rush

The number of Amazon business customers and B2B sellers will continue to grow. It is an industry worth trillions of dollars that is following the steps of online retail where companies, not just individuals, want simplicity. My advice is to get in early before the...