The eCommerce Nurse blog.

The place to be for tips and advice on all things Amazon and TikTok. Read blog posts that will help you navigate the jungle, ensure you have all the 'right' equipment and keep you up-to-date on all the latest news.

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Ecommerce Halo Effect

The Ecommerce Halo Effect: Why You Could Be Miscalculating Your ROI

Brands often tell us that Amazon isn’t working, TikTok Shop isn’t profitable, or ads are eating into their margins. But sometimes it isn’t the channel that isn’t working. It’s the way you’re measuring it. Looking at each ecommerce channel in isolation can make it difficult to understand what is really driving your results. Different channels […]
Image shows eCommerce Nurse CEO Carina presenting to a room full of engaged attendees seated at desks. The event title eCommerce Connect and date 17th September 2026 and the address for the conference.

eCommerce Connect 2026: Meet the Speakers and What They Are Covering

On 17th September 2026, eCommerce Connect comes to London for a day of honest conversation, practical insight, and genuine connection for established brands navigating Amazon and TikTok Shop. The theme is From Discovery to Conversion, and every session has been built around one of the most significant shifts happening in eCommerce right now: consumer buying […]
Image of a graph on a dark background featuring a climbing arrow with a rocket at the top to show business decisions. A person is pointing at the rocket.

The Biggest Challenges Facing Amazon Vendors Right Now (And What to Do About Them)

After working with hundreds of Amazon Vendor accounts, patterns emerge. The same challenges come up time and again across brands of different sizes, in different categories, at different stages of growth. The details change. The underlying problems are remarkably consistent. This article sets out the challenges we see most frequently across Amazon Vendor accounts right […]
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Insights to swot up on

Marketing on Amazon

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Your Best-Selling Product Is Not Always Your Most Profitable One: Here’s How to Fix That
eCommerce Connect 2026: Navigating the Shift from Search to Discovery
Unlocking the Power of Audience Targeting in DSP

Advertising  on Amazon

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eCommerce Connect 2026: Navigating the Shift from Search to Discovery
Vendor Connect 2026: Ignite – Bigger, Bolder, and More Interactive Than Ever
Unlocking the Power of Audience Targeting in DSP

Amazon Vendor

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The Ecommerce Halo Effect: Why You Could Be Miscalculating Your ROI
eCommerce Connect 2026: Meet the Speakers and What They Are Covering
The Biggest Challenges Facing Amazon Vendors Right Now (And What to Do About Them)
The Ecommerce Halo Effect: Why You Could Be Miscalculating Your ROI
eCommerce Connect 2026: Navigating the Shift from Search to Discovery
TikTok Shop Success Starts with Your Product Page: Here’s How to Optimise It

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