Amazon DSP can deliver big results, but it’s not right for everyone. Let’s look at who benefits most and how you can determine if it’s the right investment for your business.
Minimum Ad Spend
To run DSP campaigns through Amazon directly and see results, the typical recommended minimum monthly spend is £10,000 (which, as a guide, is only about 30% compared to typical Sponsored Ad spend). This threshold makes it more suitable for:
- Established brands with consistent revenue streams
- Mid- to large-sized vendors with growth objectives
- Brands with a dedicated performance marketing budget
Who Benefits Most?
Brands that want to:
- Drive upper-funnel awareness and brand consideration
- Reach shoppers outside of Amazon’s ecosystem
- Run high-impact video and display campaigns
- Retarget audiences based on deep shopping behaviour insights
How DSP Complements Sponsored Ads
DSP is particularly effective when paired with Sponsored Ads:
- DSP builds brand recognition through awareness and retargeting.
- Sponsored Ads (Products, Brands, Display) are used for lower-funnel conversions.
Together, these create a powerful full-funnel advertising strategy, capturing attention and turning it into revenue.
Case Example:
A global beverage company achieved over 80% new-to-brand ROAS using DSP thanks to AMC’s faster, more flexible audience creation and optimization, which also created a 25% ROI and revenue increase.
Curious if DSP is right for your brand? Let’s talk and find the best approach for your goals.
