TikTok Shop Services

We work with established consumer brands that see the opportunity in TikTok Shop but want to approach it as a serious retail channel. You might already be selling through retailers, Amazon or your own website and need the specialist knowledge and resource to make TikTok work alongside the rest of your business. We bring the retail experience and TikTok Shop expertise to help you decide where to focus, where to invest and how to turn the channel into sustainable growth.

Frequently asked questions. No such thing as a silly question. Ask away.

• How many samples should I be sending to TikTok affiliates?

  There’s no set number. It depends on your product, price point, margins and what you’re trying to achieve. We’ll work with you to decide how many samples make sense, who they should go to and how much you can afford to invest, then monitor what’s working and adjust from there.

• What commission should I offer TikTok affiliates?

  The right commission depends on your product, category, price point and margins. Lower-priced products may need a higher percentage to make them attractive to affiliates, while the same commission structure may not make commercial sense for higher-priced products or categories such as electricals. We’ll help you work through the numbers and advise on a commission structure that works for both your brand and the creators you want to attract.

• How much should I spend on TikTok advertising?

  Your ad budget shouldn’t be looked at in isolation. Advertising is one part of the overall investment needed to make TikTok Shop work, alongside areas such as content, affiliates, commissions and sampling. We work with you to understand those costs, what you’re trying to achieve and where investment is most likely to have an impact, so you have a clear view of the budget needed to grow the channel.

• How do I make my TikTok content go viral?

  Going viral shouldn’t be the goal if the people watching aren’t relevant to your brand or likely to buy your products. We focus on creating content that reaches and resonates with the right audience, then look at what is driving engagement and sales and use those insights to shape what we create next. A viral video can be great, but commercially relevant content is more important.

• How much resource does it take to manage TikTok Shop?

  More than many brands initially expect. There’s the day-to-day management of the shop itself, but also content, creator outreach, sampling, affiliate relationships, advertising and ongoing optimisation. TikTok also moves quickly, so keeping on top of what’s changing takes time. We provide the specialist resource across these areas so your internal team doesn’t have to build and manage all of that capability themselves.