Amazon DSP empowers brands to engage audiences at every stage of the customer journey — from building awareness, to nurturing consideration, all the way through to driving conversions. In today’s competitive eCommerce landscape, simply running ads isn’t enough; brands need a strategic approach that meets consumers wherever they are in their path to purchase.
With Amazon DSP, you can deliver highly targeted campaigns across multiple platforms, including Fire TV, Twitch, and Prime Video, allowing you to connect with users based on their interests, behaviours, and buying intent. By understanding the different stages of the funnel and tailoring your messaging accordingly, you can not only capture attention but also build trust and influence purchase decisions, ultimately driving measurable results for your business.
Top of Funnel (Awareness):
- Run video ads across Fire TV, Twitch, and Prime Video to reach new users.
- Target based on lifestyle, demographics, or in-market categories.
Mid-Funnel (Consideration):
- Use retargeting to reconnect with shoppers who viewed product detail pages or visited your website.
- Serve display ads highlighting benefits, testimonials, or competitive differentiators.
Bottom of Funnel (Conversion):
- Drive purchases with promotional messaging, urgency (limited-time offers), and social proof.
- Target cart abandoners or those who viewed a product multiple times without buying.
Integrating AMC for Insights
Use Amazon Marketing Cloud (AMC) to map out customer journeys and allocate budget where it drives the most impact. For example, AMC can help uncover which channels contribute most to conversion so you can double down on performance.
Real-World Tip:
Retail brands often start by boosting awareness with video, then layer in mid-funnel tactics to educate, followed by aggressive retargeting. This approach can substantially increase conversion rates.
Case Example:
A pet food company integrated paid search and DSP, creating campaigns across the full funnel. This resulted in a streamlined operation with improved efficiency and a 33% increase in ROAS.
Building a full-funnel strategy isn’t just for big brands — we can help tailor the right plan for your budget and goals. Contact us to learn more.
