Ecommerce Consultant UK | Amazon & Marketplace Strategy

Ecommerce Consulting with Carina McLeod

Twenty-four years of ecommerce experience. Available to your business by the hour.

Sometimes you just need someone who’s seen it all before. Growth has stalled. Amazon isn’t delivering what it should. You’re not sure whether TikTok Shop is worth the investment. Or you’ve got a big decision coming up and you need an experienced sounding board before you make it. Whatever the challenge, an outside perspective from someone who has genuinely been there — on all sides of the table — can cut through months of uncertainty in a single conversation.

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Meet Carina

Who you’re talking to

I’m Carina McLeod. Founder and CEO of eCommerce Nurse, former Amazon Vendor Manager and someone who has spent 24 years in retail and ecommerce, including 7 years working inside Amazon itself.

I’ve sat on the brand side, the agency side and the Amazon side. That combination is rare, and it means I can give you perspective that most advisors simply can’t.

I’m practical and commercial. I don’t overcomplicate things and I’m not here to tell you what you want to hear. I’m here to help you figure out what to actually do next and give you the confidence to do it.

Work With Me

Services

What we can work on together

Amazon consulting

Vendor Central, Seller Central, hybrid strategy, profitability, advertising, growth and anything in between.

TikTok Shop consulting

Channel strategy, content, affiliates, advertising and how to make the platform actually work for your business.

Ecommerce Strategy

Channel priorities, investment decisions, where to focus and how to build a strategy that makes commercial sense.

Growth and Profitability

Finding the opportunities being missed and the costs being ignored.

Strategic Decisions

Sense-checking plans, ideas and next moves before you commit to them.

Problem Solving

Working through specific ecommerce challenges when you’re not sure what to do next

Let’s talk strategy

Brand Roster

Brands and categories I’ve worked with

Over 24 years I’ve worked with hundreds of brands including Panasonic, Ocean Spray, Staedtler, De’Longhi, Orchard Toys, FireAngel and Fulfil Nutrition, as well as many growing consumer brands finding their feet on Amazon and beyond.

Across Sports and Fitness, Health and Personal Care, Beauty, Kitchen and Home, Grocery, Pet Care, Toys and more. In the UK, Europe, United States, Canada and Australia.

If you name the category, there’s a reasonable chance I’ve worked in it.

Consulting Options

What a session looks like

Every consulting session is shaped around you and what you actually need. Come with a specific challenge, a strategy you want pressure-tested or a decision you need help with. Or come with nothing more than a vague sense that something isn’t working. We’ll dig into your business together and find where the real opportunity is.

If you have specific questions or topics ahead of the call, send them over beforehand so we can hit the ground running.

One-off session

One-off session Looking for a one-off session? You can book and pay for your consulting session here, choosing a time that works for you.

Book one off

Ongoing strategic support

Ongoing strategic support Want ongoing strategic support? I also offer quarterly consulting packages, giving us the opportunity to work together more regularly as your business evolves. Please get in touch with the team to find out more.

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