Amazon A+ Content

Elevate your product listing, stand out from the competition and showcase your brand’s unique personality with a blend of visually captivating images and compelling copy.

What is Amazon A+ Content?

A+ content provides a dynamic opportunity for your brand to stand out from the competition. An impressive visual tool, it can enhance your product detail page with eye-catching graphic design and detailed, persuasive copy, improving the shopping experience, providing comprehensive product information, and elevating your brand identity.

Creative Design

Creative design also known as graphic design include high-quality images, infographics, and charts designed to captivate and educate the customers, showcasing the key features and benefits of the product, as well as providing an opportunity to exhibit your broader range of products.

Copywriting

The copy usually expands upon elements featured in the bullets, weaving accessible and effective language with more detailed information to highlight the product’s USPs whilst building customer trust and loyalty. 

Combined, these two elements create a unique didactic resource that can boost your product listing and lead to more sales.
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The Benefits...

Clarity

By providing straightforward, easily digestible content in a visually arresting format, A+ Content helps potential customers understand what they are buying. It enables them to make clear, informed decisions based on the information provided, thus positively impacting your returns rate.

Improve Sales

A+ Content significantly increases unit/session conversion rates due to its appealing, professional, and easily understandable style. By including charts showcasing the product you are marketing and a range of products from your wider brand store, you also increase the opportunity to cross-sell and upsell within your product range.

Boost SEO

Although the Amazon A10 Algorithm doesn’t index A+ Content for keywords, Google does. Peppering your copy with well-placed, high-volume keywords boosts your product’s visibility in search results off Amazon which can create an upswing in organic traffic and conversions.

Brand Identity

If you want to build loyalty and credibility, you have the autonomy to curate a truly unique insight into what makes your brand the one to buy. By customising your images and infographics with professional creative design and copy, you’ll foster a lasting relationship with your customers. It also ensures that any touch points customers have with the brand are consistent, on and off Amazon.

Reaffirm your Brand

If you’re an established Amazon seller, this is where consistency is vital. Reaffirm and strengthen your brand’s integrity, highlight your USPs and keep those loyal customers coming back for more.

Preempt Questions

By providing a comprehensive overview of your product, you’re not only providing a detailed information resource, but you’re also preempting any questions that might have been stumbling blocks for potential customers. A+ Content boosts consumer confidence, reduces returns and ensures customers don’t look to your competitors to find their answers and purchase there.
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Our Approach to A+ Content

Photography

Establishing a style for your product and lifestyle photography on Amazon is our speciality. Using our in-house professional photographer, we’ll handle everything from the brief to the shot list, all the way to delivering a versatile set of photographs you can use across each of your e-commerce platforms (allowing for copy, cropping, graphic design and formatting changes). We organise it all. We also provide a comprehensive post-production service, ensuring everything is high quality from end to end.

Copy

Our word wizards craft captivating and concise copy to communicate the product’s USPs, using persuasive language focusing on the benefits rather than just the features. We create copy in tune with your brand’s tone of voice designed to educate, reassure and engage the customer, as well as compel them to action – ‘this product can improve your life, and here’s how…’.

SEO

We conduct thorough and detailed keyword research for each product using specialised tools to identify high-volume, relevant search terms designed to help your product index on Google. Optimising the content with these terms improves visibility and leads to an increase in organic traffic and sales.

Creative design

Working from your brand guidelines, we create graphic design assets/infographics to build out your Amazon product pages. Considering the brand colours and fonts, you get striking images using photography assets or stock photography (where necessary) to establish your brand's tone across your Amazon detail pages and storefront to leave a lasting impression.

Cross Sell

By utilising the chart feature in A+ Content, you’ll present visual product comparisons to customers, highlighting USPs to educate them and help them make informed purchase decisions. Introducing them to related products in your broader product range also increases the likelihood of upselling and cross-selling.

A/B Testing

We perform split tests and analyse the data to compare two versions of your A+ content to determine which version is more persuasive and will lead to more sales. A+ shouldn’t be a set-it-and-forget-it exercise. It’s advisable to continually run A/B tests on your content to ensure you’re constantly improving your unit/session conversion rates and, thus, your revenue.

A+Premium

If the standard level of A+ Content doesn’t fulfil your brand’s aspirations, Premium A+ Content is also available to eligible sellers and vendors. This service allows for greater brand flair through customisation and design flexibility. Features include video, full-width imagery, clickable Q&A, interactive comparison charts, carousel modules, testimonials and more.
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“Our Amazon account had become too large and complex to adequately manage in-house and so we contacted eCommerce Nurse to ask for help with the account management. We’ve now been working together for just over a year and have seen significant increases in sales … giving us more time to spend in other areas of our business… We can confidently recommend their services.”
Scott Duffy  |  Avanor  |  
View case study

Amazon A+ Content in action...

Frequently asked questions.
You bring the questions, we’ve got the answers!

A+ Content is available to brand-registered third-party sellers and vendors on Amazon.
Brands can include high-resolution images and comparison charts in their basic A+ Content. Sellers eligible for Premium A+ Content can include video, image carousels, and enhanced tables to showcase their brand.
The Amazon A10 algorithm doesn’t index keywords in the A+ Content, although Google does. A+ Content does, however, help improve conversion rates with customers, which results in higher sales and can help improve your organic rank on the SERP – in turn, this will improve your keyword ranking for indexed terms.
Sellers and vendors can perform split tests, aka A/B tests on A+ Content, to compare two versions of their content to see which variant leads to more sales. Continuous A/B testing is something we highly recommend to our clients.
No, the basic A+ Content feature is free, a benefit offered to Amazon sellers registered to Brand Registry. The Premium A+ Content feature available to eligible sellers is also free.
Yes, your A+ Content should be unique and showcase your product and brand with new information. Avoid repeating content and images that already appear in the image gallery or listing detail page. It’s also advisable to avoid making claims without supporting evidence and to steer away from using ‘danger words’ that could lead to suspensions if included without the correct certification.
You don’t have to, but we highly recommend it! It’ll make all the difference in the presentation of your brand.
No, but you do need a mix of lifestyle images and product shots for us to work our magic.

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