Perspi Guard

Avanor needed support with their two brands Perspi-Guard and Perspi-Rock, and with a brand they manage on Amazon in the UK, Neat 3B. They required an agency that could manage their ads strategy and drive traffic and awareness to their listings. But they also wanted to work with an agency who had a strong marketing team and could build and improve their marketing with A+ pages, listing optimisation, brand store building, infographics and marketing videos.

Avanor Healthcare Ltd is a UK-based family-run business that has been manufacturing and distributing a range of unique products specifically designed to prevent excessive sweating and other common and distressing skin conditions for over ten years. Perpsi-Guard and Neat3B lead the category with innovative products on Amazon UK.

eCommerce Nurse started by reviewing and familiarising ourselves with Avanor’s stand-out product range. We selected their core range as our initial focus, because it was a unique product with a rich opportunity to perform well on Amazon UK. The products already had some reviews but they needed to be updated to answer customer questions, provide more information and could be tackled with an integrated approach for the brand.

Our main goal was addressing Avanor’s advertising strategy to ensure we promoted the core range to its full potential across all relevant marketplaces. The main focus was to ensure both for organic and paid ad sales, the non-branded and branded keyword strategies were aligned to enable maximum conversion rates. To boost organic sales, our copywriting team fully optimised the titles, bullet features, descriptions, and keywords for the most popular products in the range.