Case Study

Portland Pet Food Company

The brief

Portland Pet Food Company wanted to launch their all-natural, human-grade dog food and treats onto Amazon.com. They approached eCommerce Nurse to put together a launch plan. Portland Pet Food Company needed something that would ensure they were set up correctly from the beginning, so they could get strong results from day one. This client also had some market share from their sales in brick-and-mortar pet food suppliers, but they were relatively unknown online and on Amazon.
Seller Central | US

The approach

We love working with brands and showing them how to launch on Amazon. Getting involved early in a brand’s journey allows us to set the account up correctly and make sure it’s fully optimised from the get-go.

We had our in-house copywriting team optimise the title, features, description and keywords for Portland Pet Food Company. We made sure that keyword coverage was both wide and deep while still remaining readable to the customer. Our marketing department then connected with the team at Portland Pet Food Company to develop product image coverage.

After product launches, our projects then shifted to working on A+ Content. We focused on their key product ranges, like their all-natural Brew Biscuits and on-the-go Meal Pouches. We always work to update these pages with changing Amazon guidelines, product enhancements, and new features and information.
When developing the Portland Pet Food Brand Store, our marketing team worked closely with the Portland Pet Food Company team and our in-house design team. We built content to inform the customer and educate them on the unique selling points of the brand alongside our goal to increase conversion with a comprehensive landing page. We also built the store to complement the client’s own website, so consumers had a cohesive shopping experience within the Portland Pet Food Company brand. We continue to evolve the Brand Store, working closely with their social media and marketing teams.

Portland Pet Food Company were so pleased with the projects and the results that they have remained a valued monthly retainer client since. We look forward to more paws-itive results from this Portland-based company!

Account

Seller Account Management
Product Acceleration
Brand Store Management

Content

Brand Store
A+ Page Content
Main Image Infographics
Brand Story
Amazon Posts
Customer Engagement Emails

Creative

A+ Image Design
Main Image Design
Brand Store
"eCommerce Nurse has been excellent in helping us launch on Amazon. They work directly with our staff and not only provide the expertise but help our staff to learn more about conducting business on Amazon. I highly recommend their team for any business that wants to grow on Amazon."
Kate McCarron | Owner of Portland Pet Food Company
"Portland Pet Food Company has such a unique range of products with great selling points, like local ingredients, seasonal flavours, and a wonderful brand story. It was a great collaborative effort to tell their story while making sure it was optimised for Amazon. Seeing the immediate increase in sales and the ongoing process of making sure the client is happy continues to be really gratifying."
Katy Luxem | Senior Content Manager
"I feel very lucky to have been part of PPFC's Amazon business since their launch on day 1. It's incredible to see how far we've come in just a few years. It's been a huge huge success and I can't wait to see where it goes in future."
Georgina Saxby | Senior Client Success Manager

The results

469%

Revenue

Growth in revenue from Month 2 – Month 3 of working with eCommerce Nurse.
42.44%

Conversion

Strong on-page unit/session conversion rates during May 2019.
0.4%

Returns

Returns rate February – May 2019 as a percentage of units sold.
crossarrow-uparrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram