Portland Pet Food Company | Pet Food Brand Fetches Success on Amazon
Building a loyal following takes more than a good product. Portland Pet Food Company wanted to reach more pet parents and keep them coming back.
Brand Intro
Portland Pet Food Company makes fresh, natural meals for dogs, with a focus on real, wholesome ingredients and better choices for pets.
As a US brand looking to reach more pet parents nationwide, Amazon was an important growth channel. Portland Pet Food Company partnered with eCommerce Nurse to strengthen its presence on the platform and build sustainable, long-term growth.
Platform
Amazon
The Ask
Portland Pet Food Company needed to stand out in a crowded Pet Food category, build trust with customers and turn that visibility into consistent, long-term sales growth.
We worked with the brand from its early Amazon days, supporting the move from Vendor Express to Seller Central and managing the account as it grew. Our work evolved with the business, bringing content and advertising together with listing optimisation, copy and design, A+ Premium Content, Brand Store design, infographics, Brand Story content, review management and deal placements.
As the brand grew, repeat purchase became an important part of the strategy. We consolidated Subscribe & Save to help build customer retention, while advertising focused on bringing new customers into the brand.
The focus was simple. Keep attracting new customers while giving existing ones every reason to come back.
The Results
61% year-on-year sales growth six years into the partnership
