What’s hot on Amazon: A keyword round-up for March 2021

24 March, 2021
3 minute read
whats hot on amazon a keyword round up march 2021

At eCommerce Nurse, we’re always keeping an eye on the top search terms. For 2021, we're sharing the latest keyword trends we spotted using our tools and strategy research. Hopefully, this gives you a broader understanding of what’s happening on Amazon this March and helps you optimise content for seasonal patterns, growth, and potential niches. This is a mad March edition roundup of keywords for Amazon.com.

First things first, the top three search terms were all for the PS5. We're assuming some stock dropped, and hopefully, eager customers can start gaming in earnest.

Hopping into March

With only two weeks until Easter, people are bouncing online to order their egg-shaped goodies, basket fillings, and egg-hunt supplies. The kids will not be missing out on Easter this year with "Easter basket stuffers," "Easter basket," "Easter," "Easter candy," "candy," and "Easter eggs" aplenty. Now is definitely the time for Cadbury Eggs, and we all know Amazon delivers quickly.

Sunny times ahead

Land ahoy, it seems the snow is melting and the US is full of optimistic women, or at least women bored of their lockdown wardrobes who are dreaming of summer. "Sandals for women," "swimsuit for women," "dress for women," "maxi dress," "women’s sandals," "summer dress," "dresses," "sunglasses for women," and "shorts for women" all appearing in the top terms. That said, we’re not sure they’ll be needing "gel nail polish" to go in their "crocs" or "crocs women," which also popped in just in time for warmer weather. Vaccination vacays may genuinely be on the rise, as "luggage" made its first appearance on Amazon top 200 in a very long while. 

A change is as good as a holiday

A few months ago, there was a surge of bathroom-related search terms on Amazon. This month it’s spreading throughout the home as people spring clean and freshen up bedrooms and living areas. "Room decor," "tv stand," "bathroom decor," "dresser," "tapestry," "furniture," "coffee table," "home decor," "curtain rod," "bookshelf," "floor lamp," "couch," "bedframe," "nightstands," "curtains," and even a "vacuum cleaner," all featured in the top 200 and show customers are ready to upgrade and clean up. 

This trend was not limited to the indoors, either, with the garden and patio getting some spring love, too. "Patio," "furniture sets," "patio furniture," "solar lights outdoors," and "outdoor lights," all appeared and are coming to a backyard bbq near you. 

Let’s hit the road

Dreaming of driving further than the grocery store? Customers are looking to do it in style with "car accessories", "car accessories for women," and a new set of  "tires" all shifting into drive on the keyword list.

Saying sayonara to COVID-19?

Could our obsession with COVID-19 be dwindling? Only a smattering of pandemic-related terms are in the top 200 at the moment, "face mask," "masks," "disposable face masks" and "toilet paper" are all dropping in priority, and almost out of the top 200 this week.

Taking up a new hobby

It looks like people are taking up a few new hobbies as spring makes its annual appearance. This week, customers searched for "digital camera," "diamond painting," "yoga mat," and "computer graphics cards." Could these be new trends?

Stay tuned for more fun keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling Easter baskets or summery maxi dresses) please contact us for questions. 

[Data used 14-20 March 2021]

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Dani Thompson

Dani Thompson

Dani Thompson is the senior marketing manager for eCommerce Nurse and Vendor Society. As an ex-Amazonian, Dani has experience in merchandising, e-commerce strategy, and ensuring customers have an exceptional overall on-site experience. She is passionate about helping vendors and sellers optimise their presence on Amazon.

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