What's hot on Amazon: A keyword round-up for April 2021

21 April, 2021
3 minute read
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At eCommerce Nurse, we’re always keeping an eye on the top search terms. For 2021, we're sharing the latest keyword trends we spotted using our tools and strategic research. Hopefully, this gives you a broader understanding of what’s happening on Amazon this April and helps you optimise content for seasonal patterns, growth, and potential niches. This is an April Fools' edition roundup of keywords for Amazon.com.

"Hello! I'm on my cell phone"

It feels like everyone just got an upgrade on their phone, or is levelling up their devices with a barrage of phone-related terms in the top 200 at the moment. Mobile phone terms were ringing in this week, with  'iPhone,' 'bluetooth headphones,' 'earbuds,' 'AirPods,' 'lightning cable,' 'AirPod cases,' and 'iPhone 11 case' all making an appearance in the top 200. Amazon is also making sure the nation is never without a fully charged phone at all times with 'portable charger,' 'power bank,' 'iPhone charger,' and 'Anker' delivering results for customers. The bling even extended to wrists with 'Apple watch band' and 'Apple watch' showing up just in time for spring tech fashion.

Fidget fever

It appears that America might be feeling anxious as some lockdown restrictions ease, with all of these toys to keep your hands busy and occupied: 'Pop-it,' Fidget toys,' 'fidgets,'fidget packs,' 'pop it fidget toy,' 'fidget,' and 'fidget toys.' 

(Screenshot from Amazon.com).

Amazon offers a variety of items in the fidget toy category, with more than 3,000 results currently appearing for these trendy products. Do you have one yet? Surely your kids do!

Home office essentials

With all the work everyone has been doing it appears we’ve worn out our  'laptop,' which has entered the top terms. People are not only shopping for upgraded technology, but customers are also still seeking work-from-home basics, such as 'desk,' 'office chair,' 'mouse pad,' 'desk chair,' 'computer desk,' and 'monitor.' We can always make our lives more comfortable, and Amazon is the perfect place to comparison shop for the home office and beyond.

Bask in your mask

These terms had taken a break in the top 100 in recent months, but they’re back with full force as Americans stock up so they can be dressed appropriately for their vaccination appointments: 'Face mask,' 'masks,' 'disposable face masks,' 'mask.'

Dive into summer with these fashionable terms

The ladies are loving the warmer weather (or at least the idea of it) at the moment and are rushing online to revamp their wardrobes. The top 200 is awash with summer fever, with terms such as, 'summer dresses for women,' 'women's tops,' 'sandals for women,' 'dresses for women,' 'maxi dress,' and 'shorts for women,' all making an appearance.  With summer on the way, you'll also need your 'swimsuits for women' and 'sunglassses for women' to sit by the 'pool,' and as any Amazon shopper knows, you’re never fully dressed without a pair of 'crocs'.

Speaking of shoes, there's more afoot than just Crocs! Men are seemingly easier to please in the wardrobe department when it comes to online shopping. We hope they get their kicks, as on the agenda this month seems to be 'Nike shoes men' and 'Adidas shoes men.'

Lastly on the keyword catwalk, for the first time we’ve spotted 'maternity dress' in the top 100 — is this a sign of a post-lockdown baby-boom to come? 

An oasis in your garden and yard

Gardens and backyards are certainly getting some attention with it being safer to visit friends and hang outdoors.

(Screenshot from Amazon.com).

This week, we saw 'outdoor lights', 'solar outdoor lights,' 'hammock,' 'outdoor rug,' 'patio set,' 'projector,' even 'garden hose' all spring up in the top terms.  Price-savvy customers are trying 'patio furniture sets clearance' and those embracing the great outdoors are even starting to think about 'camping accessories.' 

Lastly in your outdoor home improvement, you of course need the lastest 'Ring doorbell'.

Stay tuned for more fun keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling iPhone accessories or summery camping gear), please contact us for questions. 

[Data used 4-10 April 2021]

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Dani Thompson

Dani Thompson

Dani Thompson is the senior marketing manager for eCommerce Nurse and Vendor Society. As an ex-Amazonian, Dani has experience in merchandising, e-commerce strategy, and ensuring customers have an exceptional overall on-site experience. She is passionate about helping vendors and sellers optimise their presence on Amazon.

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