Perspi-Guard | Health & Personal Care Brand Turns Up the Heat From Zero to Hero on TikTok Shop
Breaking into TikTok Shop? No sweat!
Brand Intro
Perspi-Guard is an established antiperspirant brand that we were already supporting on Amazon. With TikTok Shop opening up a new opportunity to reach more customers, build brand awareness and drive incremental sales, the next step was to take our partnership onto a new platform.
Together, we launched Perspi-Guard on TikTok Shop from scratch, bringing what we already knew about the brand into a very different kind of channel.
Platform
TikTok Shop
The Ask
Starting from zero meant building Perspi-Guard’s TikTok Shop presence from the ground up. The brand needed content that felt right for TikTok, an engaged community and a clear route from attention to sales.
eCommerce Nurse took on the full management of Perspi-Guard’s TikTok Shop account, covering strategy, content creation, affiliate management, advertising and live shopping. We introduced the “No Sweat” tagline and built the activity around trend-led content, creator collaborations, flash sales, livestreams and paid promotions, with analytics and ongoing TikTok Shop optimisation keeping everything focused on growth.
The goal was simple. Get Perspi-Guard noticed, give people a reason to engage and turn that attention into sales.
The Results
£0 to six-figure sales in just 5 months
