Case Study


The brief

ISLE Surf & SUP first approached eCommerce Nurse years ago when they needed a boost in their sales revenue. They had in-house resources but needed the expertise to specifically improve their sales on Amazon. They were looking for guidance and an expert eye to point out and coach on opportunities in the unique market of selling stand-up paddle boards, surf gear, accessories, and equipment. 

Most recently, ISLE Surf & SUP needed help with their optimisations and A+ Content. They were hoping to increase conversion rates on their detail pages, and called eCommerce Nurse into action.
Platform: Seller Central | Country: US
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The approach

eCommerce Nurse started by reviewing and familiarising ourselves with ISLE Surf & SUP’s impressive product range. We selected their inflatable paddle board range as our initial focus, because it was a unique product with rich opportunity to perform well on Amazon. 

Once the basics were in place, we moved onto ISLE Surf & SUP’s A+ Content. Our team collaborated to build A+ Content for all of ISLE Surf & SUP’s stand up paddle boards. These products contained a lot of crucial design details and specific care instructions. We pre-empted any customer questions by investigating competitors and working with the team at ISLE Surf & SUP to address FAQs within the copy. This meant answering questions in a customer-friendly and digestible way, even when it required a lot of detailed information. With that in mind, we fully optimised the content with relevant keywords for search and browse. We also included an introduction to the ISLE Surf & SUP story and the brand. We made sure to include our key actions from the eCommerce Nurse optimisation playbook. 

We look forward to riding the waves with this client and discovering what’s next!
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The results

Clearance of Overstocks
A+ Pages
Ready for product launch date. Successfully met tight deadlines to hit release dates.
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“With a seasonal brand like ISLE Surf & SUP, they have a certain window in the year when they generate a large proportion of their annual sales. It’s important prior to this season that they were set up for maximum success with optimised product listings to boost search traffic and improve conversion rates on the detail pages. In addition, we have bi-weekly calls to review the account, covering areas like sales, inventory, operations, marketing initiatives and advertising. A fortnightly deep dive into the account enables us to ensure sales are tracking against forecast (and beyond) and that any issues or missed opportunities are addressed immediately to maximise the sales opportunity.” Carina McLeod | Amazon Consultant
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Seller Account Management 
Storefront Management


A+ Page Content 
Brand Story 
Listing Optimisation
Product Acceleration


A+, Main Images & Brand Store
Animation & Film
"eCommerce Nurse has been a lifesaver, helping us analyse our data to predict changes in our industry and forecast sales for the next season. In addition, the team has helped us build and implement A+ pages for our listings, as well as optimise our product titles, bullet points, and search terms. We continue to use eCommerce Nurse to audit our advertising campaigns and discuss new strategies by having bi-weekly reporting and meetings to review trends and find ways to increase efficiency and maximise our PPC efforts. Carina and her team at eCommerce Nurse are an asset to any company that is looking to improve their brands presence on Amazon. I highly recommend them in regards to their expertise and dedication to helping us grow on Amazon."
Robbie Shawn | Channel Manger, ISLE Surf & SUP
Katy Avatar
“Answering customer questions was a big part of our plan with ISLE Surf & SUP’s range. Customers really count on these pages to learn the specifics and differences of each product, such as lengths, weight limits, whether their dog can ride along, etc. I’m glad we were able to create pages that showcased ISLE Surf & SUP’s beautiful products.”
Katy Luxem | Content Manager
Dani Thompson Avatar
“SUP boards are a big investment for a customer. It was important to share not only the features, but also the different types of SUP boards and really educate before purchase. The ISLE Surf & SUP A+ pages are full of relevant content that answer any question the customer could have and it’s also great fodder for search engines.”
Dani Thompson | Senior Marketing Manager
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