We’ve brought advertising in-house to offer a fully integrated marketing approach

5 May, 2021
3 minute read
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eCommerce Nurse is growing! As a full-service agency specialising in Amazon, we’re ready to provide all-around assistance as an Amazon marketing agency. Whether you are an established brand looking to amplify your results, are an SMB ready to accelerate your growth, or are new to the Amazon platform, our team can help in 2021.

Our expanded range of services includes management of the Amazon Advertising platform for both sellers and vendors. Advertising is crucial to success on Amazon, allowing you to attract new customers, engage shoppers, and strategically re-target customers at all stages of the cycle to fuel the Amazon flywheel. Explore some of the benefits to utilising our integrated marketing approach and learn all the details you need to know to get started.

An all-in-one solution for Amazon marketing

Looking for Amazon Advertising help? You’ve come to the right place. The eCommerce Nurse team is built from ex-Amazonians and marketing specialists all over the globe. With our range of services and more than 20 years’ experience, we offer a comprehensive approach that feeds into all areas of your Amazon business -- from account setup and management, listing optimisation, A+ Content, consulting, Brand Stores, native translation, and more. The addition of in-house Amazon Advertising support means you can maximise your potential using our expertise. Our approach ensures you’re retail-ready and operating smoothly, whatever your budget or starting point. 

eCommerce is global, and we are, too. We offer international Amazon seller and vendor account support for every locale, with experts who are responsive, knowledgeable, transparent, and strategic. Advertising support is available for the US and UK. Our seamless collaboration methods are tested and proven. Why hire multiple disparate companies when our experts are unified in one purpose? You can get the best results possible with our custom, integrated style of working.

How does this work in practice? For example, many Amazon Advertising options require businesses to be a professional seller operating with a Brand Registry account. Some types of advertising require an Amazon Brand Store. Our experts can help with all of these aspects. Furthermore, you want to drive advertisements and traffic to fully optimised pages. Our content team can ensure your organic SEO is pulling its weight before you pour money into advertising, making your overall strategy much more effective. 

What can the eCommerce Nurse ads team do?

If it falls under the umbrella of the Amazon Advertising platform, our team offers cutting-edge support backed by data, tracking, and KPIs. This means we can create, monitor, and optimise all types of Amazon Ads, taking your budget for cost-per-click bids and overall reach farther. To grow on Amazon, you cannot set it and forget, and you cannot rely on “auto” targeting. Here’s what you can expect assistance with when working with eCommerce Nurse on advertising campaigns:

  • Amazon Pay-Per-Click (PPC)
    • Sponsored Products — Promote products to shoppers actively searching with related keywords or viewing similar products on Amazon.
    • Sponsored Brands — Help shoppers discover your brand and products on Amazon with rich, engaging creatives. This includes product collections, Brand Store spotlight, and video formats.
    • Sponsored Display — Grow your business by reaching relevant audiences on Amazon with targeted audiences on relevant products. 
  • Amazon Demand-Side Platform (DSP)
    • Create content and format your ads to target audiences off-Amazon and across the web. (Support from eCommerce Nurse on Amazon DSP is coming soon).
  • Assistance with additional Amazon Advertising tools
    • Amazon Posts Share your brand content for free in an Amazon social-media-like feed. Read more about Posts on our blog.
    • Amazon Attribution — Ask about help with this analytics method to track performance and impact in paid media campaigns or on social media (currently available in the US and UK marketplaces).
    • Amazon Live  — Livestream on Amazon to help shoppers discover your products and brand.

Data-driven decisions for your business

Not only will you be talking and interfacing directly with our experts, but our Amazon Ads team can help you expand your reach with tools to get the job done right. We support all of our advertising accounts with external, AI-powered software for smart decision-making. With testing and analysis, we can measure the full impact of your advertising decisions and incorporate the power of data in your strategy. This approach takes the heavy lifting off your business and allows you to leverage your budget more effectively.

Want more information?

Whether you have questions or are ready to take the next step, we’re eager to hear from you. Get in touch with us to discuss how we can help your business. 

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Katy Luxem

Katy Luxem

Katy Luxem is the senior content manager for eCommerce Nurse and Vendor Society. She has worked for Amazon in both Seattle and London, delivering results for multiple different teams and product lines across the U.S. and Europe. Katy's experience is centered on making sure customers have a best-in-class experience. She enjoys helping businesses and brands succeed and grow with next-level content.

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