What’s hot on Amazon: A keyword round-up for November 2021

16 November, 2021
3 minute read
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At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2021, you can learn from the latest keyword trends we’ve spotted using our tools and strategy research. 

Amazon.com search terms are getting into the Christmas spirit. It’s the season for go-hard or go-home Christmas decorations, plus gifts, winter wear, and the ever-popular pop-it toys. Ready to deck the halls? Here are our insights to optimise your content for seasonal patterns, growth, and potential niches. Check out the November 2021 edition keyword roundup.

Haul out the holly

We’re half expecting Santa to take up residence at Amazon after the influx of Christmas keywords this week. First on the agenda is ‘Christmas decorations’ and ‘Christmas decor.’ Customers are starting with the ‘Christmas tree’ and ‘Christmas tree skirt,’ then adorning with ‘Christmas ornaments’ and ‘Christmas garland.’ It seems customers think it’s best to get an early start on making sure the house pops at night with ‘Christmas lights’ and ‘outdoor Christmas decorations' in the top search terms right now.

Family pajamas on Amazon.com

(Amazon.com screenshot showing family pajamas from a top search result).

Are you even doing Christmas right if you’re not grabbing matching ‘Christmas pajamas for family’ and ‘family Christmas pjs matching sets’?  You can even find them for pets. And at the very least, an ‘ugly Christmas sweater’ while watching ‘Christmas movies’ is in order. For the record, it is never too early to watch Elf. 

We’ve been advised to shop early this year, and customers are already stocking up on ‘Christmas stockings’ and ‘stocking stuffers.’ Of course, Christmas does require legitimate prep if you’re counting down with an ‘advent calendar,’ or more specifically, ‘advent calendar 2021'

Santa Claus is coming to town

Basic searches for gifting flew like reindeer into the top terms this month, with ‘gifts for men,’ ‘gifts for women,’ and the generic ‘Christmas gifts’ filling up the top terms. 

Shoppers are also getting ready for the biggest sale events of the year, with ‘Black Friday deals 2021’ in the top terms. And while usually ‘gift cards,’ or more specifically, ‘Amazon gift card,’ are a last-minute digital gifting go-to, customers are already planning their virtual deliveries for those recipients who have everything.

A few children’s toy brands have also crept into the top 200 search terms, giving us a sneak peek (or Pikachu) for kids’ Christmas lists this year. Popular searches included ‘toys,’ ‘Pokemon cards,' ‘Barbie,’ ‘Pokemon,’ ‘Hot Wheels,’ ‘Nerf guns,’ and ‘Funko Pop.’ 

Plus some lucky kids (or maybe adults) are in for some gaming fun, with ‘Nintendo switch,’ ‘ps5,’ ‘gaming chair,’ and ‘PlayStation 5’ some of the most frequently searched phrases.

It's a wrap

As cooler weather wraps up fall, sweaters are in demand with ‘sweaters for women,’ ‘womens sweaters,’ and even ‘sweater dress for women.’ All of these knitted choices can  be accessorised with ‘boots for women,’ ‘uggs boots for women,’ the new and hot ‘shacket,’ and the more basic ‘winter coats for women.’ 

Fidget frenzy continues

Squishmallows on Amazon

(Amazon.com screenshot showing Squishmallows on the Holiday Toy List 2021).

A pop-it is not just for life, but also for Christmas. Indeed, we’ve seen fidget toys in the top terms for months and months now. Perennial favourites include ‘pop it,’ ‘squishmallow,’ ‘fidget toys,’ ‘fidget toy pack,’ ‘fidgets,’ and ‘pop its.’ These toys seem to be immune from supply and shipping problems from Asia, or perhaps it’s just critical mass and there are millions of them on the website to choose from.

Holding down the fort

Americans are covering up at home for that hygge season. The temperatures are dropping and cosy terms are rising up the search terms list. Some top items are ‘weighted blanket,’ ‘heated blanket,’ ‘blanket,’ and ‘electric blanket,’ which are gifty and also great for chilly weather self-care.

Stay tuned for more fun keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling women’s sweaters or electric blankets) please contact us for questions. 

[Data used 31st-October - 6th November 2021] 

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Dani Thompson

Dani Thompson

Dani Thompson is the senior marketing manager for eCommerce Nurse and Vendor Society. As an ex-Amazonian, Dani has experience in merchandising, e-commerce strategy, and ensuring customers have an exceptional overall on-site experience. She is passionate about helping vendors and sellers optimise their presence on Amazon.

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