At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2022 you can learn from the latest keyword trends we’ve spotted using our tools and strategy research.
This month, we’re hopping back across the pond to the UK to see what’s happening on Amazon.co.uk during Jubilee year. Here are our insights to optimise your content for seasonal patterns, growth, and potential niches. Please enjoy the May 2022 edition of our Amazon keyword round-up.
When it rains, it pours
Top searches in "garden furniture" on Amazon.co.uk.
A little hint of summer sunshine has the British public heading out to cultivate their patches of green with dreams of long summer evenings in the garden with friends.
Customers are decking out their spaces with comfortable accessories, such as ‘garden furniture’, ‘sun lounger’, and ‘garden chairs’. They also got specific and perhaps trendy, with ‘rattan garden furniture’, ‘outdoor cushions’, and ‘camping chair’ all filling out the terms. Lastly, they wanted something to convene around, such as a new ‘bbq’ or ‘fire pit’.
Adding some shine to the garden before guests arrive was also top priority. Shoppers were looking to prep grass and planting areas with outdoor items, among them: ‘lawnmower’, ‘weed killer’, ‘hose pipe’, ‘garden hose’, and ‘plant pots’. No green thumb? You can always fake it till you make it with ‘artificial flowers’.
Then comes the finishing touches with ‘solar lights outdoor garden’, ‘solar garden lights’, ‘garden lights’, ‘gazebo’, and ‘garden ornaments outdoor’. Some shoppers were looking to go above and beyond, with a ‘paddling pool’ or extra-fancy with a ‘swimming pool’.
All hail the Queen!
The Brits love their national treasure, Queen Elizabeth II, and they’re prepping for those garden and ‘jubilee’ street parties with ‘jubilee decorations 2022’, ‘queens jubilee 2022 decorations’, ‘jubilee decorations’, and ‘platinum jubilee decorations 2022’.
A selection of Queen's Jubilee decorations customers searched on Amazon.co.uk.
Flying their ‘Union Jack flags’ and ‘Union Jack bunting’ will surely make an impression. ‘Union Jack party supplies’ also made a statement with a red, white, and blue appearance. More specifically, customers looked for ‘jubilee bunting’, ‘bunting for queens platinum jubilee’.
It may just be party season in general. ‘Party bag fillers for kids’, ‘balloon arch kit’ were also trending, and customers hoped to capture it all on ‘disposable cameras’.
It wouldn’t be a party without food! Customers searched for ‘chocolate’, ‘sweets’, ‘crisps’, and staples like ‘bread’. But no event is complete without a cocktail, and customers were thirstily searching for ‘gin’ or ‘whisky’, probably to be served in a ‘teacup’ during the jubilee celebrations.
The Brits don’t seem to be searching Amazon as heavily as their American cousins when it comes to summer clothing. Perhaps with a much smaller climate, it’s not truly heating up as it is in America. In the UK, only a sprinkling of summer search terms, such as ‘summer dresses for women uk’, ‘dresses for women uk’ and ‘mens shorts’ appeared in the top terms list this month. We’ll see if this grows as warmer weather descends on the British Isles.
That said, travel terms were up, meaning the Brits might be flocking to warmer destinations. ‘Suitcase’, ‘packing cubes’, ‘travel bottles for toiletries’ and for the most adventure-seeking, ‘backpack’.
Self-care is the best care
A little time carved out for self-care is important and customers in the UK are opting for a bit of home pampering and wellness. Doing their ‘gel nail polish’, or regular ‘nail polish’ was a top priority at-hand. Customers also searched for ‘eyelashes’, and ‘magnetic eyelashes’ for prettying up for all those Jubilee parties. Also making an appearance in the top terms were ‘teeth whitening strips’, ‘electric toothbrush’, and specifically, ‘oral b toothbrush head’. We also saw a bunch of terms aimed at wellness, such as: ‘massage gun’, ‘yoga mat’, and ‘knee support’.
We were surprised by how many more small domestic appliances are featured in the top 200 in the UK compared to the US. British customers searched for ‘kettle’, which is a perennial top term for the tea-lovers. Other included items hot on the list were ‘microwave’, ‘coffee machine’, ‘iron’, and ‘air fryer’. Customers also searched for ‘blender’ (perhaps for smoothies?) and ‘ring doorbell’.
Puff the Magic Dragon
Another item that has yet to hit the US Amazon top 200 but is showing in the UK is vaping. Customers searched for ‘vape’ and ‘disposable vape’ frequently enough for it to appear in our list.
Jack Sparrow’s demise?
It seems the Johnny Depp case has piqued interest across the pond with customers refreshing their Mr. Depp movie knowledge. This month, ‘Johnny Depp’ and ‘Pirates of the Caribbean’ search terms popped into the top searches.
Whether you’re beautifying your garden or looking for Union Jack party supplies, we hope you’re finding what you need on Amazon. Stay tuned for more fun, monthly keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling coffee machines or balloon arch kits) please contact us for support.
[Data used for Amazon.co.uk for 8th-14th May 2022]