What’s hot on Amazon: A keyword round-up for June 2021

At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically what’s in demand on the platform and what customers really really want. For 2021, you can learn from the latest keyword trends we’ve spotted using our clever tools and strategy research. Stand by for a broader understanding of what’s happening on Amazon this month and gain insights to optimise your content for seasonal patterns, growth, and potential niches. Here’s the June 2021 edition roundup of keywords for Amazon.com.

Competing for Dad’s love

It appears that the dads are getting some love this June with ‘fathers day gifts,’ and ‘fathers day,’ at the top of the rankings. But daughters seem to be doing the most specific research, with ‘fathers day gifts from daughter,’ ranking highly in both searches and potential brownie points.  But if all else fails then ‘gift cards’ are always welcome, a term that’s likely trending for both dads and grads this month.  

Summer is popping

We talked about the fidget toy and pop-it to craze in our last round-up. But clearly, this phase shows no signs of cooling off. Alibaba and Amazon seem awash with suppliers of ‘pop it,’ ‘fidget packs,’ ‘fidget toys,’ ‘pop its,’ and the newer ‘simple dimple.’ As the trend continues, it seems manufacturers are getting more creative, with more shapes and colours, such as rainbow unicorns, Among Us designs, and multipacks.

Making a splash

Americans are taking to their gardens to cool off this summer, with ‘pool,’ ‘pools,’ and ‘swimming pool’ all in the top 200 terms searched.

Some bestselling pool floats on Amazon.com in June 2021.

Taking note that ‘pool floats’ and ‘pool toys’ are not just for the kids with ‘pool floats adult’ on the rise. This is an ever-growing category Amazon sellers excel in, with no shortage of fun pool toys to beat the heat and stay ahead of the trends onsite.

Shopping frenzy

Men are finally trading in their trousers for shorts and partaking in some summer wardrobe shopping, with ‘mens swimming trunks’ and ‘mens shorts’ finding a place in the rankings. (Or perhaps this is from the daughters shopping for Father’s Day?)

They’ve got a way to go to catch up with the ladies and their online shopping trends. ‘Dresses,’ ‘womens summer tops,’ ‘summer dresses,’ ‘maxi dress,’ ‘sunglasses,’ ‘sandals for women casual summer,’ and ‘summer dress’ all filling the rankings (and wardrobes across the country).

Hello, campers

It’s set to be one of the biggest camping summers on record as overseas travel remains challenging. Amazon is proving to be a great place to shop for ‘camping’ goods, such as ‘camping accessories,’ ‘hammock,’ and ‘tent.’ Don’t forget the marshmallows or camping chairs.

Let’s go to the beach

While a lot of Americans are in their gardens or off camping, many more are planning on escaping to the beach. Staycations have never been more evident on Amazon than this June.

First, you need ‘luggage’ to travel to the beach, then lay out your ‘beach towel,’ put on your ‘bucket hat,’ get your ‘sunscreen’ out of your ‘beach bag,’ and sit back in your ‘beach chairs,’ while the kids paddle in their ‘water shoes.’ Also make sure the ‘cooler’ is stocked full of ‘snacks’ so you can stay till sunset.  

Temperatures continue to rise

With temperatures over 100°F / 44°C in many states, shoppers are pimping their pads so that they can remain calm and cool. ‘Fan,’ ‘air conditioner,’ ‘air conditioner for window,’ even on the go with ‘portable AC,’ and ‘air conditioner portable,’ so that they can drag their aircon from room to room. Some customers are also expecting a muggy summer and are now looking into air quality with an ‘air purifier.’

Did someone say Prime Day?

It’s no secret that the annual Amazon festival of deals is on the horizon for next week. Prime Day 2021 is on the 21st and 22nd of June. Customers are definitely trying to get ahead of the deals with ‘Prime Day deals 2021’ filling in many searches. 

Stay tuned for more fun keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling iPhone accessories or summer camping equipment) please contact us for questions. 

[Data used 6-12 June 2021] 

Dani Thompson

Dani Thompson

Dani Thompson is a senior client manager with eCommerce Nurse. As an ex-Amazonian, Dani has experience in merchandising, e-commerce strategy, and ensuring customers have an exceptional overall on-site experience. She is passionate about helping vendors and sellers optimise their presence on Amazon.

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