At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically what’s in demand on the platform and what customers really really want. For 2021, you can learn from the latest keyword trends we’ve spotted using our clever tools and strategy research.
For July we’ve hopped across the pond from the US and are taking a deeper dive into the mind of the British Amazon shopper. Stand by for a broader understanding of what’s happening on Amazon.co.uk this month, and gain insights to optimise your content for seasonal patterns, growth, and potential niches.
Here’s the July 2021 edition keyword roundup.
I'm certainly a fan
Three weeks ago, the UK was complaining about the bad weather and constant rain hammering down. Now, with a heat wave in full effect everyone is rushing to Amazon to cool off. With all kinds of fans in demand, it’s not a case of one fan fits all… ‘Fan,’ ‘fans,’ ‘tower fan,’ ‘fans for bedroom silent,’ ‘air conditioner unit portable,’ ‘desk fan,’ ‘fan for bedroom,’ ‘air conditioning,’ ‘air cooler,’ even the ‘dyson fan’ snuck into the top 200 terms.
Some top-rated fans on Amazon.co.uk in July 2021.
We love the UK’s commitment to keeping cool. Other top terms show that many people are using gardens as havens. Customers are cooling off in ‘paddling pools,’ ‘swimming pool,’ ‘pool,’ and given desperate times, even a ‘paddling pool for kids’ or ‘dog paddling pool’ will do. You’ll also need to have ‘hose pipes for garden’ hooked up to make a splash.
Next up is relaxing in your self-made oasis, on ‘sun loungers,’ under a cool ‘parasol’ and ‘parasol base,’ ‘gazebo,’ and ‘shelters & gazebos.’ Before your evening ‘bbq’ or ‘fire pit,’ sitting at your ‘garden table and chairs,’ ‘garden furniture,’ ‘garden chairs,’ and maybe kicking back with some ‘garden games’ or an outdoor film on your new ‘projector.’
No flies on me
As summer time in the UK brings out the pesky insects, people are heading to Amazon. Customers in the UK are looking to arm themselves with ‘fly zapper indoor,’ and ‘fly killers for the home indoor.’ Best of luck, and we hope you find a bestseller to do the job.
Carry on camping
This summer is set to be a record year for camping, with the government even considering adjusting regulations to accommodate everyone. So it’s no surprise that we’re seeing outdoorsy terms popping up as the UK pack up their cars and take to the wilderness (or at least the local park). To make the most of it, customers are shopping for ‘camping accessories,’ ‘camping chairs for adults,’ ‘beach tent,’ ‘camping tent,’ and ‘camping chairs’. Once you’re all comfy, don’t forget the ‘picnic blanket,’ ‘cool box,’ and ‘camping stove,’ so you can relax and feast.
A screenshot of popular pop-up tents on Amazon.co.uk in July 2021.
As we all know, the pandemic is still a factor in all our summer plans. This is reflected online, too, with a few of the usual pandemic suspects sneaking in amongst the fun. ‘Face masks’ and ‘toilet roll,’ are both in the top terms.
Customers are also still working (and entertaining themselves) at home with ‘laptop,’ ‘ps5,’ ‘desk,’ ‘monitor,’ and ‘office chair’ sitting in the top terms this week.
Snap, crackle, and pop
No surprise here, but the UK kids are loving the fidgets and pop-its as much as the US customers. In fact, we saw more variety in what they’re called as kids decide on a playground name. A good example to always localise your content!
In the UK, kids are calling these popular toys ‘poppets,’ where in the US we saw more searches for ‘pop it.’ UK also searching for ‘fidget toys,’ ‘fidgets,’ ‘fidget pack,’ ‘pop it fidget toy,’ ‘fidget,’ and the more compact ‘simple dimple.’
When an apple won't cut it
Smart parents turn to Amazon to solve the end-of-year teacher gifts dilemma and save themselves a trip into town. Amazon saw searches increase for ‘teacher gifts,’ ‘gifts for women,’ ‘teacher gifts for women,’ ‘birthday gifts for her,’ ‘gifts for men,’ ‘chocolate gift,’ and ‘thank you teacher gifts.’ We hope you picked out something nice because teachers have had a long year!
Put the kettle on, love
In true British spirit, when all else goes to pot, it’s time to put on the ‘kettle’ and eat our feelings with ‘chocolate,’ ‘sweets,’ ‘crisps,’ or maybe a glass of ‘gin’, if it’s past 5 o’clock. It seems many customers are shopping for snacks and pantry staples, with a wide variety available on Amazon.
A screenshot of crisps on Amazon.co.uk in July 2021.
Stay tuned for more fun keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling fidgets or crisps) please contact us for questions.
[Data used 11-17 July 2021]