At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2022 you can learn from the latest keyword trends we’ve spotted using our tools and strategy research.
Amazon.com search terms are well and truly reflecting the ongoing pandemic this month, with a special nod to masks for preventing Omicron. Here are our insights to optimise your content for seasonal patterns, growth, and potential niches. Please enjoy the January 2022 edition keyword roundup.
Omicron takes over
Screenshot of example results from Amazon.com
The top terms on Amazon.com have had a massive shakedown following the festive season. The recent surge in COVID-19 cases has amped up a number of search terms on Amazon.com. As guidelines on mask-wearing changed, ‘masks,’ ‘masks disposable’, and ‘face mask’ became even more specific, with customers searching for ‘n95 mask,’ ‘kn95 face masks,’ ‘kn95 mask,’ ‘n95,’ ‘kn95,’ and even the specific brand ‘3m n95 mask.’
Other customers went deeper, searching for ‘kf94 mask’, ‘kids kn95 masks for children,’ and ‘n95 masks for virus protection made in the USA,’ or ‘masks kn95 fda approved.’ It seems the counterfeit problem sometimes faced on Amazon definitely extends to opportunist sellers and customers eager for masks.
Masks aren’t the only accessory for the pandemic, as testing became harder to access during the Omicron surge, customers were hoping to buy any ‘covid test’ or ‘covid 19 test kit at home’ they could find. Plus, searches for ‘pulse oximeter,’ ‘thermometer,’ ‘weighted blanket,’ and ‘toilet paper’ ramped up as customers hunkered down at home for quarantines and rest.
Working from home
The working landscape has permanently changed, it seems, and the new year is a great time to update your home-office setup. This was apparent in the search terms this month, with ‘desk,’ ‘laptop,’ ‘mouse pad,’ and the more necessary ‘computer desk’. Of course you'll need a ‘desk chair’ or ‘office chair’ to complete the room.
Love is in the air
Screenshot of example results from Amazon.com
It’s not just COVID-19 in the air, couples around the country are already planning for the season of love (but maybe while socially distancing). Customers shopped for ‘Valentines day decor’ and ‘Valentine's day decoration’ to set the mood. ‘Valentines Day gifts’ also started showing up, with top terms including: ‘Lingerie for women,’ ‘Valentines day gifts for him,’ and the more specific, ‘candles’ and ‘sexy lingerie for women’. Plus, some other terms that my content manager won’t let us share but you’re welcome to use your imagination.
New year, same old awesome you
It may be the year of self acceptance, as ‘new year, new you’ terms featured a lot less this month than in previous years. Still, some well-being-related terms could be found through the top 200, such as people searching for ‘water bottles,’ ‘protein powder,’ and ‘vitamin c.’ More workout specific, we spotted ‘workout sets for women,’ ‘yoga mat,’ and ‘sports bras for women’ in the top terms, too.
Out with the old
Perhaps the new focus is on refreshing your home this month. ‘Room decor’ and ‘home decor’ appeared in the top terms. It appears every room is getting an update in some houses, with bedrooms up first. Specifically, ‘LED lights for bedroom,’ ‘LED lights,’ ‘humidifiers for bedroom,’ ‘dresser,’ and ‘queen bed frame’ popped into the top 200 terms. Following with bathrooms, as customers searched for ‘shower curtain,’ ‘shower head,’ ‘bathroom decor,’ and new ‘bathroom rugs’. Finally, a few terms for living rooms and general living spaces showed up, including ‘tapestry,’ ‘bookshelf,’ ‘coffee table,’ ‘curtains,’ ‘walldecor,’ ‘floor lamp,’ and ‘floating shelves.’
Poor organisation
A classic January move, Americans reached for Amazon in a bid to get organised and hit the year clean. Searches included ‘jewelry organizer,’ ‘makeup organizer,’ ‘kitchen organization,’ ‘closet organizers and storage,’ and ‘laundry basket’. And how can you run your home without a ‘2022 planner,’ ‘calendar 2022,’ or ‘2022 wall calendar’?
The big chill
Deep in the throes of winter and possibly organising their houses, storms hit much of the country and shoppers turned to Amazon to shop for essentials. This included ‘snow boots for women,’ ‘ski mask,’ ‘long sleeve shirts for women,’ ‘space heater,’ ‘uggs boots for women,’ ‘slippers for women,’ and ‘leggings for women’.
Whether you’re hitting the slopes or fighting a COVID-19 quarantine, we hope you’re finding what you need on Amazon. Stay tuned for more fun, monthly keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling covid tests or bathroom rugs) please contact us for support.
[Data used 9th-15th January 2022]
