Keywords Update for December

What’s hot on Amazon: A keyword round-up for December

At eCommerce Nurse, we’re always keeping an eye on the top search terms. For Q4 2020, we’ve decided to share some keyword trends we’ve spotted using our tools and systems.  We hope this gives you a broader understanding of what’s happening on Amazon this December and helps our clients optimise content for seasonal patterns, growth, and potential niches. This is a festive edition roundup of’s most searched terms, just in time for the holidays.

This week in keywords

We are now well into December and in full Christmas mode on Amazon. The top 10 filled up with Christmas search terms, including “gifts for women,” “gifts for men,” and “stocking stuffers,” as everyone rushes to buy gifts before Amazon’s Christmas shipping cut-off.

Holi-daze at home

Last week must’ve been the week most people put up their tree and decorated for Christmas at home. “Christmas lights,” “Christmas decorations,” and “Christmas tree” all dominated the top 20. 

No rooms in the house are free from festivities with “LED lights for bedroom” sitting in the top 20 and “LED lights” just below that. 

What tree-decorating experience would be complete without “Christmas movies?” And let’s not let the neighbours win the Christmas light competition. Many shoppers were upping their game with “outdoor Christmas decorations” sitting just inside the top 60 on this week’s list.

Christmas Decorations on Amazon

Peak gifting season

A lot of gift items appeared in the top 100, too. The list was still bustling with tech gifts, including the elusive “PS5,” “Nintendo Switch,” “gaming chair,” “iPhone,” “iPad,” and let’s not forget an “iPhone 11 case” for the new gadget.

Other branded kids’ gifts are also showing up in the top 100. These included “Barbie,” “toys,” “Nerf guns,” “Harry Potter,” “Lego,” “Squishmallow,” “LOL Surprise Dolls,” and “Pokemon cards.” If you have kids, of course, these terms will not be a surprise to you. For those who don’t know what to give, “gift card” appears to be a fail-safe, with quite a few variations of this term filling the list and, presumably, shopping baskets.

The influencers are still working hard into the festive season with “ring light,” “headphones,” “portable charger,” “AirPods,” “power bank,” and “make-up organizer” all in the top 150 search terms this week.

It also looks like many people may be sporting some interesting or cosy new footwear come Christmas, with “men’s slippers,” “slippers for women,” “Ugg boots for women,” “fuzzy socks,” and even the tres chic “Crocs” all in the top 100. 

Not to leave the most important family members off the Christmas list, people are shopping for stocking goodies for pets. From the looks of the keyword list, it seems cats are more appreciated than dogs this Christmas, with “cat toys” making the top 100 but “dog beds” sitting just outside.

What’s cooking in keywords?

We wonder how many turkeys will be crispy and fried this Christmas, with “air fryer” sitting as the top kitchenware term. The next most-searched kitchen item was people searching for a more general “kitchen gadget.” A few years ago, it was all about the boiled egg timer and the Bill Clinton bottle opener, but now we’ve moved on to spiralizers and pasta strainers. 

Since it’s Christmas time, people may be trying to forget we’re in the midst of a pandemic still, with terms like “toilet roll,” “masks,” and “paper towels,” all falling out of the top 100. 

Stay tuned for more fun keyword roundups from our team. And if you need account assistance or an Amazon consultant (whether you’re selling cat items or Crocs), please contact us for questions.

Dani Thompson

Dani Thompson

Dani Thompson is a senior client manager with eCommerce Nurse and Vendor Society. As an ex-Amazonian, Dani has experience in merchandising, e-commerce strategy, and ensuring customers have an exceptional overall on-site experience. She is passionate about helping vendors and sellers optimise their presence on Amazon.
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