At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2022 you can learn from the latest keyword trends we’ve spotted using our tools and strategy research.
This month, Amazon.com search terms truly reflected the diversity of what’s going on in the world at the moment. Here are our insights to optimise your content for seasonal patterns, growth, and potential niches. Please enjoy the April 2022 edition of our Amazon keyword roundup.
Easter Bunny on Amazon
Bestselling Easter goodies on Amazon.com this month
The Easter Bunny got some serious assistance from Amazon this year with ‘Easter basket stuffers’ for all loaded into shopping baskets. Of course, ‘Easter baskets for kids’ took precedence, and all age ranges featured with ‘Easter basket stuffers for toddler’, and ‘Easter basket stuffers for teens’ both in the mix. Customers were hunting for ‘Easter candy’, and ‘Easter eggs’ to hide. The perfect treats to fit could be found under ‘Easter egg fillers’.
It wasn’t only ‘eggs’ showing up for Easter, customers were hoping to look their best with ‘Easter dress’, and ‘Easter dress for women’. Plus, shoppers got festive with ‘Easter decorations’ for those brunches, dinners, and churches.
Hopping to the fitness scene
It’s not clear if it was Easter over-indulgence or the nicer weather that prompted fitness searches, but workout and health-related terms popped into the top terms.
‘Protein powder’ and ‘creatine’ were perhaps unlikely Easter basket stuffers.
Looking fly for spring was on many minds, with ‘workout sets for women’ and ‘sports bras for women’ rising the charts. Others were looking for specific brands to perfect their gym look, with ‘Nike shoes for men’, ‘Adidas shoes men’, and ‘Nike shoes women’ topping out brand-name searches.
Spring into beauty
It’s not just the gym where people want to look their best. From ‘makeup’ to ‘press on nails’ and ‘gel nail polish’, customers are searching for beauty terms to shine this season. With an increase in beauty influencers, shoppers are also organising and doing a little DIY action at home. ‘Bathroom organizer’, ‘jewelry organizer’ and ‘makeup organizer’ all saw a rise in the rankings this month.
Amazon has truly tapped into the clothes retail business with a massive selection customers simply can’t help browsing. Summer must-haves, such as ‘swimsuit’ and ‘bathing suit for women’ popped into the top terms this month, in addition to ‘shorts for men’, ‘crop tops’, ‘rompers’ and ‘sunglasses’. Specialist searches, catering to all women were a bonus, as ‘plus size dress for women’, ‘one-piece bathing suit’ and ‘plus size swimsuit’ showed there was a market for niche items that are harder to find at big box stores.
Highly-searched dresses on Amazon.com
It’s wedding season, and of course this showed up on Amazon. The amount of ‘womens dresses’ searches skyrocketed this month. Customers were looking for the latest and greatest, with ‘summer dresses for women 2022’. ‘White dress’ or ‘black dress’ for summer? Your choice. Customers also shopped for ‘summer dress’, ‘maxi dress for women’, and ‘wedding guest dresses for women’.
Perhaps we’ve moved beyond ‘crocs’ and ‘sandals’ as ‘hey dudes for women’ and ‘hey dudes for men’ came out to play for summer 2022.
Flying off into the sunset
Travel is well and truly back on the agenda with people searching for ‘travel accessories’ in addition to summer clothes. I’m personally very relieved to see people taking it seriously with the addition of ‘compression socks’ in the top 200! Other travel staples, such as ‘backpack’ and ‘luggage’ also featured heavily in the spring top-terms line-up.
If you’re jet-setting (or not), you’re sure to need some top-quality entertainment. The post-pandemic release of movies has streaming services on fire, with people searching everything from ‘free movies’, ‘comedy movies’ and ‘horror movies’ to more specific kid-friendly faves. ‘Sonic the Hedgehog’ and ‘Harry Potter’ searches meant people were jogging their memory before hitting theatres for the sequels and prequels. ‘Spiderman No Way Home’ was a favourite and kids may have been hitting screens over spring break with ‘Spongebob Squarepants’ and ‘pokemon’ in the top search terms this month.
Top-rated solar lights on Amazon.com this month
Sunny days don’t just bring swimsuits and travel terms, but a bevy of home enhancements tailored to the outdoor space. A complete ‘outdoor furniture set’ might be just the thing as ‘outdoor furniture’ proved popular in April. People also turned their attention to all the details, with ‘outdoor rugs’ and ‘outdoor lights’ featured in the top terms. A focus on Earth Day made ‘solar outdoor lights’ a popular search this month, too.
Don’t forget the pets!
People turning online to look for pet-related search terms is nothing new. Often the best deals in ‘dog food’ and ‘dog treats’ are on Amazon. Not to mention ‘dog toys’ and ‘dog bed’. The new addition of ‘cat tree’ is our new favourite entry into the top 200, and taking advantage of that Prime shipping for such a large item might be the best idea customers have had all season.
Whether you’re pampering your pooch or looking to travel for a spring wedding, we hope you’re finding what you need on Amazon. Stay tuned for more fun, monthly keyword round-ups from our team. And if you need account assistance or an Amazon consultant (whether you are selling candles or yoga mats) please contact us for support.
[Data used 10th-16th April 2022].