What is the Size of Opportunity on TikTok Shop?

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17 January, 2025
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1 minute read
What is the Size of Opportunity on TikTok Shop

This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guest Owen Aderibigbe from eCommerce Nurse.

The opportunity on TikTok Shop is massive, and it's growing fast. With over 23 million users in the UK alone, that’s 40% of the population (Statista, Nov 2024), TikTok’s reach is unparalleled for a relatively new platform. It’s not just about volume—TikTok enables brands to tap into niche communities like "BookTok," "GardenTok," and "BizTok," which represent highly engaged audiences ready to interact and purchase.

TikTok’s appeal spans all age groups, debunking the myth that it's just for Gen Z. In fact, the platform is experiencing significant growth among older demographics, including Millennials and even Baby Boomers. This aging-up trend mirrors what happened with Facebook, proving that TikTok's audience is diversifying, and so is its potential.

Beyond sheer numbers, TikTok Shop offers brands the chance to create authentic connections with their audience. The platform allows storytelling and engagement through short videos and livestreams, building trust and driving conversions. Brands like Nature Spell have already reported six-figure sales during livestreams, highlighting the platform’s incredible potential for revenue generation.

At eCommerce Nurse, we specialise in helping brands launch and succeed on TikTok Shop with our comprehensive expertise and hands-on approach. Our services include content creation, shop management, advertising, affiliate and UGC partnerships, livestream, and overall brand development. If you're looking to grow your presence on TikTok Shop, we’d be excited to discuss how we can support you in achieving your goals. Reach out to our team today to start your TikTok journey!

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