rhinocables ensure they continue to thrive on the plains of Amazon.
Kick off your day the right way. Check in, grab a fresh coffee, tea, and a pastry (or two), and get ready for a packed day of learning and connection!
Whether you’re just getting started or looking to scale, understanding TikTok Shop’s ecosystem is key. Carina opens the day by breaking down the 4 foundational pillars that drive growth on the platform: Content, Affiliates, Ads, and Live and how they work together to create a powerful flywheel for sales.
Every element explored throughout the day, from creative strategy to conversion optimisation, will be underpinned by data analysis. This session highlights how brands can use performance insights to make smarter, faster decisions in a rapidly evolving social commerce landscape. Expect a practical and honest introduction to what works, what doesn’t, and what brands should prioritise to unlock sustainable success on TikTok Shop.
Affiliates are at the heart of TikTok Shop’s creator economy. In this session, Amena dives into how to build and scale an affiliate strategy that drives real results. Learn how to identify the right creators, manage partnerships, and measure performance beyond vanity metrics. You’ll walk away with actionable ways to align affiliates with your brand goals and turn influencer reach into consistent sales.
Time to recharge! Grab a coffee, refuel with a snack, and catch up with fellow brands.
This hands-on workshop dives deep into the heart of TikTok success: content creation. Learn how to come up with video ideas that resonate with your audience, plan your content calendar, and turn concepts into engaging, authentic videos that drive results. We’ll explore:
You’ll leave with a bank of practical ideas and a clearer sense of what to film next.
Grab a plate and enjoy a relaxed lunch with fellow attendees.
Paid ads can supercharge your TikTok Shop success when used strategically. This session covers how to leverage TikTok’s ad ecosystem to amplify your top-performing content, drive traffic to your shop, and retarget warm audiences. Learn how to balance organic and paid approaches, test creative formats, and interpret data to maximise ROI across campaigns.
TikTok Live has transformed online selling into entertainment and community into conversion. Learn how to set up, plan, and execute engaging live sessions that turn viewers into loyal customers. From scripting and product selection to managing your setup and stream performance, this session will help you build confidence to go live and sell with impact.
Grab a coffee, stretch your legs, and connect with fellow brand builders.
To close the day, our expert panel will bring all four pillars together in one conversation. Hear how top-performing brands and creators are integrating content, affiliates, ads, and live to build loyal audiences and long-term growth. Expect fresh perspectives, real-world examples, and predictions on where TikTok Shop and social commerce are heading next.
Carina McLeod will wrap up the day with a big thank you to all attendees and speakers and a look ahead to what’s next for TikTok Shop and the social commerce space.
Wind down, raise a glass, and keep those conversations glowing. Whether you’re celebrating wins or getting last-minute advice, this is your time to connect and close the day in style.
eDesk is an AI-powered help desk built for ecommerce sellers. We unify messages from every marketplace, webstore, and channel into one inbox, automate up to 65% of support
volume with AI Agent, and transform customer conversations into revenue. With tools for chat, pre-sales, insights, and feedback plus integrations with 300+ channels like Amazon,
Shopify, TikTok Shop and Walmart. eDesk helps eCommerce sellers resolve issues faster, boost customer satisfaction, and scale effortlessly. edesk.com
Reacher is an AI-powered platform built for brands growing on TikTok Shop. Reacher helps teams identify high-performing, niche creators, automate personalized outreach at scale, and manage the entire creator lifecycle from first message to final post. With powerful tools for creator discovery, outreach automation, campaign management, CRM, and social intelligence, Reacher turns creator partnerships into predictable, measurable GMV growth. Trusted by fast-growing brands, Reacher eliminates manual work, delivers consistent high-quality content, and makes it easy to scale creator programs with confidence. reacherapp.com
TikTok Shop Connect is a one-day, in-person event hosted by eCommerce Nurse, designed to help brands and businesses unlock success on TikTok Shop. You’ll learn directly from platform experts, hear from sellers already succeeding, and discover practical strategies to turn social engagement into sales.
Because TikTok Shop is where brands are scaling fast, and our team lives and breathes it every day. As an official TikTok Shop Partner agency, we work hands-on with brands across all four pillars of the platform: Content, Affiliates, Ads and Live. Our specialists understand what drives real sales, real efficiency and real growth. TikTok Shop Connect brings that expertise together in one place so brands can learn what actually works, avoid the pitfalls and accelerate success.
Yes. We’re the team behind Vendor Connect, an in-person event series for Amazon Vendors that has sold out four times. Brands love it for the premium experience, practical insights and high-quality networking. TikTok Shop Connect follows the same proven format, tailored for the fast-growing world of TikTok Shop.
If you’re a brand owner, marketing manager or eCommerce seller, this event is for you. Whether you’re just getting started on TikTok Shop or looking to scale your sales, you’ll gain actionable insights and real-world strategies to grow your brand and succeed in social commerce.
Date: Wednesday 4th February, 2026
Venue: 1 America Square, 17 Crosswall, London, EC3N 2LB
Tickets are £250 per person, but you can take advantage of our early-bird offer until the end of December: £100 off your ticket (£150 total), or bring a colleague with our 2-for-1 offer.
Expect a full day of expert talks, panel discussions, live demonstrations and networking, all focused on helping brands succeed on TikTok Shop.
Absolutely. The agenda includes multiple networking breaks throughout the day so you can connect with other brands and platform specialists. It’s a great opportunity to share ideas, compare experiences and build valuable industry relationships.
TikTok Shop Connect is designed exclusively for brands and sellers who want to understand, grow and succeed on TikTok Shop. It’s ideal for businesses looking to explore social commerce, optimise their strategy and drive measurable results.
This event is not open to agencies, consultants or software service providers. TikTok Shop Connect is focused on delivering value directly to brands and sellers actively trading or preparing to trade on TikTok Shop.
Not at all. Whether you already sell on TikTok Shop or are simply exploring it, the event will be valuable. We’ll cover everything from the basics to advanced selling strategies.
This is an in-person event only, and sessions will not be live-streamed. However, registered attendees may receive exclusive post-event content and key takeaways.
Yes, your ticket includes refreshments and lunch throughout the day. Please let us know about any dietary requirements when registering.
Tickets are non-refundable, but they can be transferred to another person within your organisation. Simply contact our team at events@ecommercenurse.com with the attendee details.
You can reach the eCommerce Nurse team at events@ecommercenurse.com with any questions about the event, tickets, or partnership opportunities.
We have a limited number of sponsorship opportunities available for partners who align with our mission to support brand growth on TikTok Shop. If you’re interested in getting involved, please contact the eCommerce Nurse team at events@ecommercenurse.com to discuss sponsorship options and availability.
