From Nintendo Switches to robot vacuums and personal water filters, Prime Day 2019 offered customers “the largest shopping event in Amazon history with more than one million deals exclusively for Prime members.” While Amazon has not disclosed any actual sales figures, they have detailed a number of highlights, wins, and top-sellers from across the globe.
On July 15 and 16, the days that made up Prime Day 2019, sales surpassed the previous Black Friday and Cyber Monday combined, with Prime members purchasing more than 175 million items throughout the event, according to a July press release.
Prime Day highlights
Amazon raked in new sign-ups to the Prime membership program during this year’s event, claiming that July 15 had more sign-ups than any other day in Amazon history, with July 16 a close second. Speed was a factor in this year’s event, with Amazon calling it “the fastest Prime Day ever.” Amazon shipped millions of items in one day or faster using Prime Free One-Day, Prime Free Same-Day, or Prime Now worldwide. This year’s event was more global than ever, with customers shopping in 18 countries. This is more than double the countries participating since Prime Day launched in 2014.
Amazon devices for the win
A day devoted to Amazon would, of course, heavily feature Amazon’s own devices featuring heavily in the sales call-outs. Amazon stated it was the biggest event ever for Alexa devices with screens, such as Echo Show and Echo Show 5. And the best Prime Day ever for Fire tablets and Kindle devices. Customers purchased twice as many Fire TVs as 2018’s record-setting day, when comparing the summer shopping event. Kids’ devices, such as the Echo Dot Kids Edition, Fire 7 Kids Edition, and Fire HD 8 Kids Edition tablet were also noted as bestsellers.
Third-party sales
With traffic to Amazon at record levels, small and medium-sized businesses also had a successful event. “Globally, these businesses far exceeded $2 billion in sales this Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods,” Amazon stated, while calling these entrepreneurs, artisans, and innovators an “invaluable” part of Amazon’s overall business.
Top-sellers by country
Amazon broke out the bestselling items by country, providing unique insight to how the event compared globally. In the U.S., top-selling items were the LifeStraw Personal Water Filter, the Instant Pot DUO60, and 23andMe kits. In the United Kingdom, top-selling items included the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and Shark Vacuum Cleaner. While in Germany and Austria, big sellers were a JBL Bluetooth Speaker, Tefal Jamie Oliver Stainless Steel Pan, and OSRAM Smart+ Plug Zigbee Switchable Light Socket. A fun breakout of other bestsellers by country (excluding Amazon devices) can be found on Amazon’s Prime Day page.
Looking ahead
The latest Prime membership numbers (which Amazon has not updated since last April), claim that there are more than 100 million Prime members worldwide. With such a successful event, that number has surely grown. Amazon Prime Memberships can be purchased for $119 a year in the United States and £79.00 a year in the United Kingdom, with discounted memberships for Prime Student.
Now that Prime Day is over, sellers should be focusing on keeping the momentum up for the fast-approaching Q4 2019. Questions and additional help for continued sales success can be found by contacting us at eCommerce Nurse.
