Key steps brand manufacturers must take to drive a successful digital transformation

In this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.

We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren leads the charge in fostering the community and creating relevant and impactful content and connections for the industry. She knows first hand what it takes to work through digital transformation as she led the Digital Shelf for North America at Johnson & Johnson and was responsible for building the strategy, owning the digital tech stack and leading the team to grow online sales.

The Digital Shelf Institute is a community of today and tomorrow’s future digital leaders. If you are interested in becoming a member to network with others in the industry and stay up to date on the latest digital thought leadership visit digitalshelfinstitute.org and click ‘Become A Member.’

Also if you need support executing your digital transformation strategy, eCommerce Nurse is there to support you.

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