In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands.
We have a special guest Travis Rudolph. Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommerce channel. Travis has a passion for brands, retail, and an unparalleled expertise of how Amazon works and what makes them tick. He has spent over 20 years in retail, working for industry leading brands Netgear and Nestle.