Podcasts

The eCommerce Nurse Podcast

  • December 6, 2019 4:00 pm·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • eCommerce Strategies ·

Why Amazon sellers should be diversifying and selling on Walmart

In this episode, we talk about selling on Walmart.com and why this should be at the top of a sellers list of marketplaces to sell on. We have two special guests from Brand3P, Ping Hao, the CEO and Co-founder Burke White.  Brand3P is an ecommerce strategic advisory company who works with businesses looking to sell…
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  • November 22, 2019 8:00 am·
  • Amazon Sellers ·
  • Amazon Vendors ·
  • eCommerce Strategies ·
  • International Selling ·
  • Selling in Europe ·

Listing translation and localisation, the key to international success on Amazon

In this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales. We have a special guest Jana Krekic, the founder of YLT Translations, an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces including Germany, Italy, Spain, France,…
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  • November 1, 2019 10:00 am·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Crowdfunding ·
  • eCommerce Strategies ·
  • Product Launches ·
  • Raising Capital ·

How to use crowdfunding to raise capital for a new business venture

In this episode we talk about crowdfunding and how innovators and entrepreneurs can raise capital to launch their latest business idea. We have a special guest Graham Ripple, an entrepreneur and strategy and crowdfunding consultant who is here to share his valuable insights and experience.
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  • October 22, 2019 1:40 am·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·
  • Pricing Strategies ·

Using pricing psychology to influence a customer’s buying decision

In this episode we talk about using pricing psychology to influence a customer’s buying decision when selling on Amazon. We have a special guest Paulina Masson, an Amazon seller and founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees.…
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  • October 2, 2019 7:00 pm·
  • Amazon Germany ·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·
  • International Selling ·
  • Selling in Europe ·

Developing an Amazon business to appeal to the German market

In this episode we talk about about Germany and how to develop your Amazon business to appeal to the German market. We have a special guest Ronny Marx, the founder of the Amazon agency ‘intomarkets’ and organizer as well as moderator of the biggest German marketplace conference ‘merchantday’. These days he attends nearly every important conference as a…
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  • September 6, 2019 3:17 pm·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·
  • Capital Advances ·
  • Cross-Border Payments ·
  • International Selling ·
  • Selling in Europe ·

The hidden expense of international selling and cross-border payments

In this episode we talk about international selling and the hidden costs when managing cross-border payments. With companies like Amazon making it easier for businesses to sell internationally, more businesses are trading at a global level. Whilst the sales potential is attractive, the costs involved when managing overseas payments are often missed. We have a…
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  • August 23, 2019 1:07 am·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·
  • Brands ·
  • External Marketing ·
  • Private Labels ·

The importance of retail brands having a social media presence in today’s world

In this episode we talk about the importance of retail brands having a social media presence in today’s world. Can a retail brand really reach its true potential by solely selling on for example Amazon or do they need to have a social media presence to maximise their potential in the online world. We have…
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  • August 9, 2019 11:03 pm·
  • Amazon Own Brand ·
  • Amazon Sellers ·
  • Amazon Vendors ·
  • Brands ·
  • Private Labels ·

Are big brands at risk of losing market share to private labels on Amazon?

In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands. We have a special guest Travis Rudolph. Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommerce…
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  • July 28, 2019 8:15 pm·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·
  • Selling in Europe ·

Selling on Amazon in Europe every marketplace is different

In this episode we talk about Amazon Europe and why sellers and vendors need to treat each marketplace differently and not apply a blanket approach to all European countries. We have a special guest Jérôme de Guigné, founder of The Great Wall, an Amazon focused agency based in Europe. Jérôme comes with 20 years of sales, eCommerce,…
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  • July 12, 2019 3:06 pm·
  • Amazon Sellers ·
  • Outsourcing ·

Why more businesses are outsourcing to freelancers and agencies

Remote working in the online and digital world has become a norm and more businesses are outsourcing jobs to freelancers and agencies. Years ago, businesses were more nervous to outsource with the fear of losing control and not being able to watch over their team. Times have changed, but what created this shift in dynamics…
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  • June 28, 2019 5:04 pm·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·
  • Customer Reviews ·

Are Amazon sellers at risk if they solicit customer reviews?

Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can…
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  • June 14, 2019 5:14 pm·
  • Amazon Advertising ·
  • Amazon Sellers ·
  • Amazon Selling Strategies ·
  • Amazon Vendors ·

Taking your Amazon Advertising strategy to the next level

Many sellers and vendors have had a go at Amazon Advertising. They’ve set up basic ads and managed to generate some sales. Although, often at a much higher cost than planned. They get a taste for the potential sales Amazon advertising can bring, but how do they take those campaigns to the next level? Mark…
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