It’s the end of December, the end of 2019, and the last days of the decade. Here at eCommerce Nurse, we’re reflecting on our work: Our wins and achievements, our growth, our client successes, and our goals going forward. This blog is all about our 2019 highlights. We hope you discover something new or informative to help your business.
Expanding our team
Since eCommerce Nurse works globally to deliver results for businesses on Amazon around the world, we know what helps our clients the most. In 2019, we added an in-house translation team so we could create the best content in the most efficient way possible for our clients. Many of our sellers and vendors work on multipleAmazon platforms. For instance, they sell products on both Amazon UK and Amazon DE. Achieving results across multiple Amazon platforms doesn’t mean just taking the English product information and popping it into another language. Far from it. Our team of expert translators are native speakers, and create content specifically tailored to the locale, marketplace, and customer.
Have you met our team? This year, we proudly introduced a team of incredible and experienced translators: Sara Romero Mira (Spanish), Marina Taffetani (Italian), Julia Landry (German), and Silvia Kadiu (French). Check out our team bios, and let us know how we can help your business succeed.
Updates to our business
eCommerce Nurse supports our clients in a multitude of ways. In 2019, we added Podcasts to our content selection. This popular new section allowed us to introduce a lot of experts and information. We covered everything from advertising strategy and social media, to cross-border payments and crowdfunding. Our range of guests provided a variety of perspectives and expertise on subjects tailored just for Amazon sellers and vendors. Have you been listening?
In 2019, eCommerce Nurse became part of the Amazon Service Provider Network. What does that mean for us and you? We are part of a select group of Amazon-approved service providers for account management, enhanced brand content, listing optimization, training and advertising management.
In April, we announced our partnership with Skye High Media to deliver comprehensive advertising solutions for our clients. Skye High Media is an Amazon focused media agency led and run by ex-Amazonian Mark Pettit who spent more than 3 years working within the Amazon advertising team. His inside knowledge and experience has been an asset to our business.
For the first time in 2019, we offered our first Amazon vendor workshop for our Vendor Society clients. This interactive, in-person conference was a big success, with vendors learning about strategic planning, case studies, and tips from our experts. If you are a vendor, be sure to sign up for our Vendor Strategy Day 2020. Tickets are on sale now and seats are going fast.
Also on Vendor Society, we vendor Virtual Roundtables. This feature allowed vendors to interact, share experiences, and network from wherever they worked.
Our client work
The end of the calendar year has us taking stock of the projects and work we completed for our clients. Every client’s needs differ, but we tailor our services to your experience and needs to deliver the best results possible.
In total this year, we optimized 848 parent ASINs for titles, features, descriptions, and keywords. We also created and built out 117 A+ pages. For a solid overview of work we’re particularly proud of, you can see our Client Success stories with a lot of specific details on eCommerce Nurse.
Many of our clients happily saw vast improvements in their sales and success on Amazon.
This client’s purchase orders from Amazon increased 4918% from February to November 2019. They began working with eCommerce Nurse in March 2019.
Another client experienced massive revenue growth, going up 1400% year on year from November 2018 to November 2019 after launching on Amazon in October 2018. We can’t always widely share specifics, but we have a lot of data to back up our work. If you have questions, just ask!
This year, we hoped to provide timely updates to Amazon systems, features, and news via our eCommerce Nurse blog. One of our favorite blogs from the year was our Amazon acronym glossary. If you’re wondering what CRaP or LBB is, make sure you read up.
New brand stores
Along with optimizations and A+ pages, we got excited about Amazon stores this year. Brand stores offer a great way for customers to access, browse, and shop brands. They are advantageous for brands, given that they promote the brand and products in a multipage store on Amazon, and convenient for customers.
We spent time in 2019 building and perfecting brand stores for a number of our clients. Here are some of our favorites:
New tools for Seller Central and Vendor Central
None of this would be possible without Seller Central and Vendor Central. Love them or hate them, these portals are our bread and butter for getting things done. This year, we’ve seen Amazon launch several updates and new tools to make the lives of sellers and vendors easier.
One thing we loved was the consolidation of enhanced brand content under one universal name: A+. Whether we’re building on the seller side or vendor side, all of these enhanced detail pages are now called A+.
Amazon launched several new tools for brand owners, hoping to improve on the nebulous issues surrounding protection of intellectual property and reducing counterfeits. These solutions helped with creating an accurate and trusted experience for customers on Amazon. Some of these included Amazon Brand Analytics, the Brand Dashboard, Sponsored Brand Video, A+ content experiments, and the listing optimizer.
Another tool that helped deliver results for our clients included the Early Reviewer program and Vine program for sellers.
Our Senior Client Manager Dani Thompson had some thoughts on the updates:
“We’re finally starting to see some of the US-only features being launched into the EU—processes which aren’t always making it easier. On the one hand, Amazon presents us an IPI tracker which affects buy box percentages, and then unleashes the new software for A+ page approvals. And then in the same breath, gives us the Early Reviewer program followed by Vine for sellers. It’s a delightful beast Amazon, sent to test us and keep us constantly on our toes.”
If 2019 is any indication of the future, Amazon will for sure keep us on our toes. Fortunately, eCommerce Nurse is here to help sellers and vendors navigate the complicated landscape of Amazon. What will 2020 bring? Big things for us, and hopefully for your business. We offer a range of services, from full account management to listing optimization and consulting. Please contact us for a free consultation.