Arrive, check in, and enjoy coffee, tea, and light refreshments before the day begins. Take the opportunity to meet fellow attendees, connect with sponsors and speakers, and settle in for a day of insight, discussion, and networking.

What’s changing, what’s breaking, and where brands are winning

Join Carina for a highly interactive opening discussion exploring the realities of eCommerce growth today. Attendees will have the opportunity to share what’s currently exciting them most in eCommerce, along with what’s keeping them awake at night as the industry continues to evolve across Amazon, TikTok Shop, and beyond. Designed to spark conversation, this session brings together the collective experience in the room to uncover emerging trends, shared concerns, and new opportunities shaping the future of eCommerce.

How discovery-led commerce is reshaping eCommerce growth

Consumer buying behaviour is shifting from search-led shopping to discovery-led commerce, fundamentally changing how brands generate demand and drive conversion. This session explores how platforms like TikTok Shop, Amazon, and DTC channels are evolving within today’s customer journey, and why traditional channel strategies are becoming less effective. We’ll unpack the growing role of creators, content, algorithms, and social commerce in shaping product discovery, and what brands need to rethink to stay competitive in an increasingly fragmented eCommerce landscape. 

Topics include:

• Discovery-led vs search-led commerce
• The evolving roles of TikTok Shop, Amazon & DTC
• How consumer buying behaviour is changing
• Why traditional channel strategies are breaking down
• The rise of creator-led and social commerce

How brands are using creators, content, and social commerce to drive growth

TikTok has become one of the most powerful demand-generation platforms in eCommerce, but success requires far more than posting content. This session explores the key levers brands are using to drive growth through TikTok Shop, including creator partnerships, affiliate programmes, paid amplification, live shopping, and content strategy. We’ll unpack how brands are building momentum both on-platform and across their wider eCommerce ecosystem by turning discovery into scalable demand.

Topics include:

• Content strategy and creator-led commerce
• Affiliate programmes and scaling creator reach
• Paid media and amplifying winning content
• Live shopping and conversion tactics
• Turning TikTok engagement into broader eCommerce growth

Take a break, enjoy lunch, and connect with fellow attendees, speakers, and sponsors. This relaxed networking session is an opportunity to continue conversations from the morning, share ideas, and build new connections across the eCommerce community.

How brands are converting TikTok-driven demand into Amazon growth

As TikTok increasingly influences product discovery, many purchases still happen on Amazon. Building on the previous session, we’ll explore how brands can capture the demand created through TikTok by improving branded search visibility, conversion readiness, and marketplace performance on Amazon. This session focuses on how discovery-led commerce impacts Amazon growth, and how brands can better measure and optimise the relationship between social demand generation and marketplace conversion.

Topics include:

• Understanding the TikTok-to-Amazon halo effect
• Branded search uplift and external demand signals
• Listing readiness and conversion optimisation
• Capturing TikTok-driven demand on Amazon
• Measuring cross-channel impact and organic growth

Is search-based eCommerce dying, and can brands still build loyalty in a discovery-led world?

As eCommerce shifts from search-led to discovery-led behaviour, brands are navigating a major change in how customers are acquired, influenced, and retained. With platforms like TikTok shaping discovery, Amazon capturing high-intent demand, and algorithms increasingly controlling visibility, many brands are questioning who truly owns the customer relationship. This panel explores how consumer behaviour is evolving, whether traditional search-based eCommerce is losing relevance, and what brands need to do to build loyalty in an increasingly platform-driven and algorithm-led landscape.

Discussion areas:

• Is search-based eCommerce becoming less dominant?
• Are TikTok and creator ecosystems reshaping customer acquisition?
• Who really owns the customer relationship today?
• Can brands still build loyalty in the algorithm era?
• How should brands balance Amazon, TikTok Shop, and DTC?
• What does sustainable eCommerce growth look like over the next five years

An interactive closing session where attendees can continue discussions from the day in a more informal setting. Speakers, sponsors, and industry experts will host dedicated discussion areas around the room, giving attendees the opportunity to ask questions, explore specific topics in more depth, and gain practical insight across Amazon, TikTok Shop, creator strategy, content, and wider eCommerce growth.

Carina will close the day with a final thank you to attendees, speakers, and sponsors, along with key reflections from the event and a look ahead at the future of eCommerce growth.

Join fellow attendees, speakers, and sponsors for post-event drinks and informal networking. A chance to continue conversations, exchange ideas, and connect with others from across the eCommerce industry before the day comes to a close.