There are more than 2.5 million active sellers currently on Amazon, and they’re selling hundreds of millions of products. It’s never been easier for consumers to shop online, but on the flip side, the competition for brands has never been more fierce and expansive.
Since customers can’t physically see or touch the product they’re buying online, brands rightly want to ensure the product customers receive is well-represented and authentic. Doing so reduces returns and other costs for the brand. It also minimises a negative customer experience and impact on the brand’s reputation. Selling on Amazon can be an incredible business opportunity, but brands also need tactics to protect themselves on Amazon, even if they are not selling on Amazon themselves.
In this free eBook, we will go through some basic considerations of protecting your brand on Amazon, including:
- How to protect your brand from unauthorised sellers on Amazon
- Amazon programs and initiatives to help brands
- The Amazon Brand Registry and IP Accelerator
- Project Zero
- Transparency Program