Get clarity and confidence from someone who has lived e-commerce from the very beginning.
When you book time with me, you’re sitting down with someone who has been in e-commerce since 2004, starting inside Amazon long before today’s playbooks even existed. I’ve spent the last two decades working with start-ups, challenger brands and well-known household names across sports and fitness, outdoors, health and beauty, kitchen and home, FMCG and more. I’ve helped brands go from zero to multi-million turnover, opened the door for them to secure national retail listings, expanded businesses internationally and rebuilt under-performing channels into reliable revenue drivers. My approach is direct, practical and completely focused on what actually moves a brand forward.
You’re not getting generic consultancy. You’re getting clarity and strategic direction from someone who has lived every stage of e-commerce and understands how to simplify the chaos for brand owners and senior leaders. My goal is to help you build a business that performs, that opens more doors and that allows your team to thrive without unnecessary stress. If you want honest guidance, sharp thinking and over twenty years of experience in your corner, that’s exactly what these sessions are for.
I’m Carina McLeod. I’m a mum, a business owner, a fitness lover and someone who has been obsessed with e-commerce since before it was cool. Running eCommerce Nurse has given me the chance to work with incredible brands, partner with business owners and senior leaders, build a brilliant team and create a business that I’m genuinely proud of.
I’m straight talking, practical and driven by helping brands feel in control of their channels, not overwhelmed by them. I love strategy, I love problem solving and I love seeing business owners and senior leaders feel clear, confident and able to move forward with direction and purpose.
Outside of work, you’ll usually find me running, training, spending time with my daughter or drinking too much coffee. I believe in working hard, living fully and building businesses that feel energising, purposeful and aligned with where you want to go.
