Ecommerce Consulting with Carina McLeod

Amazon, TikTok Shop & Ecommerce Advice Built Around Your Business

Need Help With Your Ecommerce Strategy?

Growth stalled? Not sure where to focus? Amazon not delivering what you expected? Wondering whether TikTok Shop is worth the investment? Or perhaps you simply need an experienced sounding board before making your next move.

Whether you’re facing a specific ecommerce challenge or struggling to see where the biggest opportunity lies, sometimes an experienced outside perspective is exactly what you need.

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Why Work With Me as Your Ecommerce Advisor?

I’m Carina McLeod, ecommerce advisor and Founder & CEO of eCommerce Nurse.

I’ve spent 24 years in retail, including 22+ years working in ecommerce and with Amazon, with 7 years on the inside at Amazon. So it’s fair to say I’ve seen ecommerce from a few different angles!

Today, alongside running eCommerce Nurse, I provide ecommerce consulting and strategic advice across Amazon, TikTok Shop and wider ecommerce, helping brands understand what’s working, what isn’t and, importantly, what to do next.

I’m practical, commercial and not a fan of overcomplicating things. Whether you need help with your Amazon strategy, TikTok Shop strategy or wider ecommerce growth, I’ll bring a fresh perspective, ask the questions that need asking and help you focus on what will make the biggest difference to your business.

Amazon, TikTok Shop & Ecommerce Consulting

I work directly with brands on specific challenges as well as broader ecommerce strategy, including:

  • Amazon consulting: Vendor Central, Seller Central, hybrid strategy, profitability and growth
  • TikTok Shop consulting: channel strategy, content, affiliates, advertising and growth
  • Ecommerce strategy: channel priorities, investment and where to focus
  • Growth and profitability: identifying opportunities and areas for improvement
  • Strategic decision-making: sense-checking plans, ideas and new opportunities
  • Problem solving: working through specific ecommerce challenges when you're not sure what to do next
Let's talk strategy

Brands, Categories & Markets I’ve Worked With

Over the years, I’ve worked with hundreds of brands, including Panasonic, Ocean Spray, Staedtler, De’Longhi, Orchard Toys, FireAngel and Fulfil Nutrition, as well as many growing consumer brands.

My experience spans Sports & Fitness, Health & Personal Care, Beauty, Kitchen & Home, Grocery, Pet Care, Toys and more, across the UK, Europe, United States, Canada and Australia.

You name the category, there’s a good chance I’ve worked in it!

What to Expect From Your Ecommerce Consulting Session

Every consulting session is shaped around your business and what you need help with. Whether it’s a specific Amazon or TikTok Shop challenge, your wider ecommerce strategy or simply working out what to do next, we’ll focus on what matters most to you.

If you already have questions, challenges or specific topics you’d like to explore, share them ahead of the call so we can make the most of our time together. Not sure where to start? That’s absolutely fine too. We can dig into your business, accounts and current strategy together to uncover the biggest opportunities and where I can add the most value.

Looking for a one-off session? You can book and pay for your consulting session here, choosing a time that works for you.

Want ongoing strategic support? I also offer quarterly consulting packages, giving us the opportunity to work together more regularly as your business evolves. Please get in touch with the team to find out more.

Exclusive for eCommerce Connect Attendees

As a thank you for joining us at eCommerce Connect, I would love to offer you a complimentary 30-minute eCommerce Advisory Session with me.

Whether you want to talk through your Amazon strategy, explore what TikTok Shop could do for your business, understand the halo effect across your channels, or simply sense-check where you are focusing your energy, the session is yours to use however is most valuable to you.

I will give you my honest, practical perspective. No fluff, no generic advice, just clear thinking tailored to your specific situation.

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