Yuppie Mommy adds a premium, comforting presence to two Amazon locales

Case Study: Yuppie Mommy

Client Brief

Based in Brisbane, Yuppie Mommy’s luxury baby line is perfect for the modern parent who appreciates classic beauty and contemporary quality. Featuring buttery-soft, high-end materials, their stuffed animal blankets were created with both parent and babies in mind.

The Yuppie Mommy team came to eCommerce Nurse after a successful partnership on another one of their brands, Saxton Oaks. They were so impressed with their previous results that they knew they had to come back to eCommerce Nurse for listing optimisation and marketing support for their venture, Yuppie Mommy. They were expanding from only one product in their catalogue and launching on Amazon Australia, too, so Yuppie Mommy wanted assistance right from the beginning to ensure that their catalogue was retail-ready from day one. 

Platform: Seller Central | Country: AU and US


0 %
Increase in Brand Store revenue.

Within one month of launch.

ASINs fully optimised.

From listing optimisations to A+ pages and a Brand Store. 

0 %
Ready for product launch date.

Successfully met tight deadlines to hit release dates. 

The Approach

eCommerce Nurse started by reviewing and familiarising ourselves with Yuppie Mommy’s bijou and beautiful product line of baby loveys. Because Yuppie Mommy was a relatively new brand to Amazon, we were able to jump right in to ensure the first ASIN was not only SEO-friendly, but also aesthetically pleasing with a premium feel. This included designing the A+ Content and writing fully optimised content that addressed the customer’s needs. We also made sure to answer any potential questions, as baby products require careful attention to detail.

“The Yuppie Mommy team is a pleasure to work with. Their products are classy yet adorable, and unsurprisingly popular with customers. I can’t wait to see what we create with them next!” – Saffron Wainman, Marketing Executive

Once the first ASIN in the US was fully optimised, we localised all content and SEO for the Australian audience. We then launched the second ASIN to the catalogue, making sure it was fully optimised and ready before the stock landed at the Amazon warehouses. We acted on competitor research and in-depth keyword optimisation, plus a new look and feel for the A+ page designs to complement their brand guidelines and appeal to Amazon customers. 

The next mission was the Amazon Brand Store. Our talented in-house designer used the look and feel we established for the detail pages to create a woodland-inspired aesthetic, emphasising the adorable plush animals featured on the loveys and highlighting the coordinated, gift-ready packaging.

“We’re not meant to have favourite clients, but I absolutely love working with Lyn and her team. They give us free creative rein to do what we feel is best for their brand when it comes to look and feel, putting all their trust in us to do an awesome job. As a creative team, this is a dream brief. They’re super responsive and we always get their projects delivered way ahead of deadlines.” – Dani Thompson, Senior Marketing Manager

From the beginning, Yuppie Mommy had a dedicated account manager and our international marketing team taking care of them, ensuring that someone was available to answer any questions they had, no matter the time of day or locale. Using our internal client project-management and communications tool, we were able to speak directly with the client, always keeping them in-the-loop throughout the process. 

Words from the client

"Dani and her team have done it again! Our second project with eCommerce Nurse and the same fabulous result. A different business and completely different niche but they nailed it! We now have amazing A+ Content and stores for both the USA and Australia. As always, the process was easy for us, the team were very responsive and happy to listen to what we needed. We have more products on the way this year and onboarding them will be so much smoother knowing we have Dani and her team looking after us."
Lyn Navin
Marketing Director

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