Somfy helps customers stay
safe and sound with
new Amazon Brand Store
Case Study: Somfy UK
Our client Somfy was already setup on Vendor Central and selling to Amazon directly. But Somfy wanted to improve the conversion rates on their detail pages. They had already created basic Amazon A+ pages, but were not happy with them and wanted help with their brand content. Somfy products included many technical details and a lot of specifics they needed to highlight to help them stand out from the competition.
Somfy also wanted a “knock-it-out-of-the-park” new Amazon Brand Store for the brand Somfy UK. This project was a little unusual, as eCommerce Nurse also worked with their distributors to get the content for their A+ pages live.
Platform: Vendor Central | Country: UK
Set up across 5 key asins on Vendor Central.
To optimize ad traffic and increase conversions.
One of the areas we always look first when a client wants to improve conversion rates on a detail page is optimizing basic content. This means titles, bullet points, and product descriptions must meet Amazon guidelines and be perfectly tailored to the product.
After taking care of the basics, we move onto helping with EBC or A+ content. Somfy had a wealth of information on their own website, so we were able to optimize it for Amazon UK, paying special attention to keyword help and looking at the brand’s competition. For Somfy, we suggested a refresh of their A+ content followed by a brand store build.
The brand store would ensure branded Amazon Ad campaigns could be directed to one, comprehensive and detailed location. We assumed that consumers didn’t know anything about this market or product. One clear selling point was the simple installation of home security cameras, sensors, and alarms. We made sure that instructions for how easy their products were to use and setup were clearly visible on the page.
“This was a unique project for eCommerce Nurse as we had to provide flat files to the main distributor for them to fulfill the A+ page set up on Vendor Central. Whilst this added time into the project the A+ pages were delivered with speed as we pooled our World Wide resources to optimize our time.” –Dani Thompson, Senior Client Manager
We pre-empted customer questions within the text of the copy and fully optimized the content with relevant keywords. Our design team then helped put some customer-friendly diagrams together.
Finally, we made sure the page flowed well and looked great for customers. For the branded store, our marketing team worked closely with the Somfy team in UK and Holland to split the products into consumer-friendly categories. We then built content to inform and educate the customer. Our ultimate goal is to build brand trust to convert customers from browsing to buying. We built the Amazon brand store to complement the client’s own website, so that consumers had a cohesive shopping experience within the brand.
Throughout this project, the clients had one project manager who oversaw all the work we undertook. Somfy had access to our in-house project management software. At eCommerce Nurse, we use our team members who are based across the world to complete this project as fast as possible.