Portland Pet Food Company show that
they’ve got a loud bark!
Case Study: Portland Pet Food Company
Portland Pet Food Company wanted to launch their all-natural, human-grade dog food and treats onto Amazon.com. They approached eCommerce Nurse to put together a launch plan. Portland Pet Food Company needed something that would ensure they were setup correctly from the beginning, so they could get strong results from day one. This client also had some market share from their sales in brick-and-mortar pet food suppliers, but they were relatively unknown online and on Amazon.
Platform: Seller Central | Country: US
Growth in revenue from Month 2 – Month 3 of working with eCommerce Nurse.
Strong on-page conversion rates.
February – May 2019 as a percentage of units sold.
We love working with brands and showing them how to launch on Amazon. Getting involved early in a brand’s journey allows us to set the account up correctly and make sure it’s fully optimised from the get-go.
We had our in-house copywriting team optimise the title, features, description and keywords for Portland Pet Food Company. Making sure that keyword coverage was both wide and deep while still remaining readable to the customer. Our marketing department connected with the team at Portland Pet Food Company to develop product image coverage. We had extra images created that were on-brand and to the client’s specifications.
“Portland Pet Food Company has such a unique range of products with great selling points, like local ingredients, seasonal flavours, and a wonderful brand story. It was a great collaborative effort to tell their story while making sure it was optimised for Amazon. Seeing the immediate increase in sales and the ongoing process of making sure the client is happy continues to be really gratifying.”
— Katy Luxem, Content Manager, eCommerce Nurse
eCommerce Nurse wants clients to feel satisfied with their content as our relationship grows and time passes. For our clients, we always stay on top of monitoring progress, success, and changes when it comes to our content. We are always updating, researching, and reacting to sales data to make everything the best it can be.
After product launches, our projects then shifted to working on A+ Content for Portland Pet Food Company. We focused on building A+ Content for their key product ranges, like their all-natural Brew Biscuits and on-the-go Meal Pouches. We pre-empted any questions (like what works for different dog breeds, and food ingredients) into the text of our copy and fully optimised all text with keywords. We also included an introduction to the Portland Pet Food Company story and brand, which was started as a labour of love for the health of the owner’s own dog, Rosie. Our project manager then included other key actions from the eCommerce Nurse A+ Content optimisation playbook. We always work to update these pages with changing Amazon guidelines, product enhancements, and new features and information.
When developing the Portland Pet Food Brand Store, our marketing team worked closely with the Portland Pet Food Company team and our in-house design team. We built content to inform the customer and educate them on the unique selling points of the brand. Our goal was to increase conversion with a comprehensive landing page. We also built the store to complement the client’s own website, so consumers had a cohesive shopping experience within the Portland Pet Food Company brand. We continue to evolve the Brand Store, working closely with their social media and marketing teams.
Throughout this project, the Portland Pet Food Company had their own dedicated client manager who oversaw all the pieces we undertook for them. Portland Pet Food Company had access to our in-house project management software. And we used our team based across the world to constantly evolve and grow their brand on Amazon. Portland Pet Food Company were so pleased with the projects and the results that they have remained a valued monthly retainer client since. We look forward to more paws-itive results from this Portland-based company!