OYO Fitness bulk up their presence on Amazon.com

Case Study: OYO Fitness

Client Brief

OYO Fitness are not only keeping astronauts fit in space, they are also empowering a generation of at-home exercise junkies. From those recovering from injury and surgery, to the silver sneakers crowd, OYO Fitness’ unique SpiraFlex strength training fitness technology is cutting-edge and growing fast. 

OYO Fitness first approached eCommerce Nurse years ago when they needed a boost in their sales revenue. They had in-house resources but needed more expertise to specifically improve their sales on Amazon. They were looking for guidance and an expert eye to point out and coach on opportunities in the unique market of selling fitness equipment.

OYO Fitness graduated from consultation to becoming a retainer client, as they needed help with their day-to-day Amazon management along with boosting listing optimisations and A+ Content. They were hoping to increase conversion rates and traffic for their detail pages. It was time to call the eCommerce Nurse experts into action. 

Platform: Seller Central  |  Country: US

Results

0 +
New Products Launched

From set-up and content, to FBA stock and sales.

0
Countries Managed

eCommerce Nurse manages both Canada and US platforms. 

0 %
Increase in Unit/Session Conversion rate

Across the whole product range over a 15-month period.

The Approach

eCommerce Nurse started by reviewing and familiarising ourselves with OYO Fitness’ impressive product.

eCommerce Nurse wants our clients to feel happy with their accounts and brand as our relationship grows and evolves. We stay on top of monitoring progress, success, and changes when it comes to clients’ content. We are always updating, researching, and reacting to hard sales data to make product detail pages the best they can be.

With that in mind, we fully optimised OYO FItness’ content with relevant keywords for search and browse. We also included an introduction to the unique OYO Fitness story and the brand. We implemented key actions from the eCommerce Nurse optimisation playbook.

The eCommerce Nurse marketing department connected with the wonderful design team at OYO Fitness to develop product images. We had some unique Amazon-focused images created for our Amazon-specific content. It’s important the pages we create for our clients are on-brand and look great before we launch them.

“We have been working with OYO Fitness since 2017 and it is so exciting to see the brand grow from strength to strength. Selling an innovative product on Amazon is not easy, because customers are not searching for it as they don’t know it exists. It requires creative thinking and strategic planning both on and off of Amazon to drive product awareness and educate potential customers. Seeing the audience and community grow gives us a great buzz and we can’t wait for the next product launch!” Carina McLeod, CEO

An important part of our work for OYO Fitness is ongoing monitoring of their account. Every day, we look at stock levels and forecasts, and plan ahead to be ready for any sales spikes. With this company, we knew to address seasonality for the new year period. However, the global pandemic has seen unexpected growth and challenges surrounding all categories. With so many people swapping to working out at home, OYO Fitness presented a particular change and challenge. Our team watches for any changes in sales trends and demand. We are always ready to react to changes, whether they’re a global pandemic or a new product launch.

Throughout this project, OYO Fitness had their own dedicated client manager who oversaw all the pieces we undertook for account management. We can always tailor our approach to your company, resources, and goals. eCommerce Nurse uses our global team to constantly evolve and grow the OYO Fitness brand on Amazon. We look forward to building on strong foundations with this client and discovering what’s next!

Words from the Client

"OYO Fitness has been working with eCommerce Nurse since 2017, we put our full trust in them to implement the strategies we need to grow our OYO brand on Amazon. The team has an in-depth knowledge of Amazon and are continually looking at ways to drive awareness and grow the brand on Amazon. Last year eCommerce Nurse helped grow our Amazon sales by 328%."
Paul Francis
CEO and Founder

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