New Ideas on Amazon
for IDEAZS Brands
Case Study: Ideaz LLC
When Ideaz LLC approached eCommerce Nurse they were already successfully trading on Amazon via Seller Central but they had a number of lines they wanted to optimize to improve sales and create a more customer-friendly experience. One of their main products was an innovative idea: MustGo Vapor Tablets, which protect valuables in storage from mold, mildew, dampness and odors.
Ideaz LLC needed an agency who could turn around all their requests from start to finish in a timely manner. They wanted a full content upgrade and optimization, including for Amazon internal search optimization and the creation of A+ pages.
Platform: Seller Central | Country: US
Content optimization and A+ pages.
A client who continues to come back to eCommerce Nurse for support.
Work Completed / Approach Taken
One of the areas eCommerce Nurse always looks to when a client wants to launch products on Amazon is optimizing basic content. Our in-house copywriting team optimized the title, features, description, and keywords. We made sure to have deep keyword coverage while keeping copy readable and customer-friendly. Our marketing department connected with the client’s team to make sure that we developed on-brand image coverage and had extra images created where needed.
An important part of our work for this project included A+ content. This was crucial for this client, because their product is a new concept for customers to grasp. Ideaz LLC’s product had a lot of in-depth details that we needed to convey in a way customers could understand.
“Throughout the project Harry and his team were a dream to work with, we tapped into their design team to deliver A+ pages which were on brand and on time”. -Dani Thompson, Senior Client Manager, eCommerce Nurse
We assumed that consumers didn’t know anything about this market. Then made sure that instructions on how easy to use and well-designed their product is were clearly visible on the page. We ensured any questions were pre-empted in the text and copy was fully optimized with relevant keywords. Each and every brand is unique, and we like to tell a brand’s story and illustrate a purpose for customers on Amazon. We also included an introduction to the brand; it was important for Ideaz LLC to let customers know they are a veteran-owned company that makes their products in the USA, for example. We finished with other key actions from the eCommerce Nurse A+ optimization playbook.
Throughout this project, the client had the same project manager who oversaw all of the works undertaken. They had access to our in-house project management software. eCommerce Nurse used our team of experts based across the world to finish all projects quickly and to the customer’s satisfaction.