New ideas on Amazon
for IDEAZ, LLC
Case Study: IDEAZ, LLC
When IDEAZ, LLC, approached eCommerce Nurse, they were already successfully trading on Amazon via Seller Central. But they had a number of lines they wanted to optimise to improve sales and create a more customer-friendly experience. One of their main products was a truly innovative and unique idea: MustGo Vapor Tablets, which protect valuables in storage from mold, mildew, dampness and musty odours.
IDEAZ, LLC, needed an agency who could turn around all of their requests from start to finish in a timely manner. They wanted a full content upgrade and optimisation overhaul, including Amazon internal search optimisation and the creation of A+ Content.
Platform: Seller Central | Country: US
Content optimisation and A+ pages created and launched by deadline.
A client who returns to eCommerce Nurse for continual support.
At eCommerce Nurse, we always look to first optimise basic content when a client wants to launch products on Amazon. We were ready with our tailored approach for IDEAZ, LLC, to succeed on Seller Central. Our in-house copywriting team optimised the title, bullet features, description, and backend keywords. We made sure to have deep keyword coverage while keeping copy readable and customer-friendly for a somewhat technical product that could invoke a lot of customer questions. Our marketing department connected with the client’s team to make sure we developed on-brand image coverage. We had extra images designed and created where needed, ensuring they were to the client’s exact specifications.
An important part of our work for this project included A+ Content. This expanded, in-depth information was crucial for this client, because their product is a new concept for customers to grasp. IDEAZ, LLC’s Must-Go Vapor Tablets had a lot of great details that we needed to convey in a way customers could understand and relate to. The product can be used in so many places and so many ways.
“Throughout the project, Harry and his team were a dream to work with. We tapped into their design team to deliver A+ pages which were on-brand and on-time”. — Dani Thompson, Senior Client Manager, eCommerce Nurse
We assumed that consumers would not know anything about this product type. Our team then made sure the instructions were clear. In essence, this product is easy to use and well-designed. We wanted this clearly conveyed to Amazon customers. We ensured any FAQs were pre-empted in the text and that the copy was fully optimised with relevant keywords for SEO. Each and every brand is unique, and we like to tell a brand’s story and illustrate a purpose for customers on Amazon. It was important for IDEAZ, LLC, to let customers know they are a veteran-owned company that makes their products in the USA. We finished with other key actions from the eCommerce Nurse A+ optimisation playbook to make the page the best it could be.
Throughout this project, the client had the same project manager who oversaw all of the works undertaken. They had access to our in-house project management software. eCommerce Nurse used our team of experts based across the world to finish all projects quickly and to the customer’s satisfaction. We look forward to sharing more innovative ideas with IDEAZ, LLC!