ISLE Surf & SUP paddle
through the Amazon waters
Case Study: ISLE Surf & SUP
Isle Surf & SUP first approached eCommerce Nurse years ago when they needed a boost in their sales revenue. They had in-house resources but needed the expertise to specifically improve their sales on Amazon. They were looking for guidance and an expert eye to point out and coach on opportunities in the unique market of selling stand-up paddle boards, surf gear, accessories, and equipment.
Most recently, ISLE Surf & SUP needed help with their optimisations and A+ Content. They were hoping to increase conversion rates on their detail pages, and called eCommerce Nurse into action.
Platform: Seller Central | Country: US
eCommerce Nurse optimised listings, suggested promotions, and added A+ Content.
Worked directly with the ISLE to roll out content once a template was built.
Through conference calls and regular coaching.
eCommerce Nurse started by reviewing and familiarising ourselves with ISLE Surf & SUP’s impressive product range. We selected their inflatable paddle board range as our initial focus, because it was a unique product with rich opportunity to perform well on Amazon.
“Answering customer questions was a big part of our plan with ISLE Surf & SUP’s range. Customers really count on these pages to learn the specifics and differences of each product, such as lengths, weight limits, whether their dog can ride along, etc. I’m glad we were able to create pages that showcased ISLE Surf & SUP’s beautiful products.” — Katy Luxem, Content Manager, eCommerce Nurse
eCommerce Nurse wants our clients to feel happy with their content as our relationship grows and evolves. We stay on top of monitoring progress, success, and changes when it comes to clients’ content. We are always updating, researching, and reacting to hard sales data to make product detail pages the best they can be.
Once the basics were in place, we moved onto ISLE Surf & SUP’s A+ Content. Our team collaborated to build A+ Content for all of ISLE Surf & SUP’s stand up paddle boards. These products contained a lot of crucial design details and specific care instructions. We pre-empted any customer questions by investigating competitors and working with the team at ISLE Surf & SUP to address FAQs within the copy. This meant answering questions in a customer-friendly and digestible way, even when it required a lot of detailed information.
With that in mind, we fully optimised the content with relevant keywords for search and browse. We also included an introduction to the ISLE Surf & SUP story and the brand. We made sure to include our key actions from the eCommerce Nurse optimisation playbook.
“SUP boards are a big investment for a customer. It was important to share not only the features, but also the different types of SUP boards and really educate before purchase. The ISLE Surf & SUP A+ pages are full of relevant content that answer any question the customer could have and it’s also great fodder for search engines.” — Dani Thompson, Senior Account Manager, eCommerce Nurse
The eCommerce Nurse marketing department connected with the wonderful design team at ISLE Surf & SUP to develop product images. We had some unique Amazon-focused images created for our Amazon-specific content. It’s important the pages we create for our clients are on-brand and look great before we launch them.
We worked directly with the design team at ISLE Surf & SUP and taught them how to build A+ Content to the correct specifications. Using our advice, they rolled out our A+ Content strategy across their whole range of SUPs.
“With a seasonal brand like ISLE Surf & SUP, they have a certain window in the year when they generate a large proportion of their annual sales. It’s important prior to this season that they were set up for maximum success with optimised product listings to boost search traffic and improve conversion rates on the detail pages. In addition, we have bi-weekly calls to review the account, covering areas like sales, inventory, operations, marketing initiatives and advertising. A fortnightly deep dive into the account enables us to ensure sales are tracking against forecast (and beyond) and that any issues or missed opportunities are addressed immediately to maximise the sales opportunity.”
— Carina McLeod, Amazon Consultant eCommerce Nurse
Throughout this project, ISLE Surf & SUP had their own dedicated client manager who oversaw all the pieces we undertook for account management. On this occasion, we used the ISLE Surf & SUP’s in-house project management software rather than our own platform. We can always tailor our approach to your company, resources, and goals. eCommerce Nurse uses our global team to constantly evolve and grow ISLE Surf & SUP’s brand on Amazon. We look forward to riding the waves with this client and discovering what’s next!