Amazon Programs

Amazon runs a number of different programs available to sellers and vendors. Some of these include Prime Now, Pantry, Fresh, Exclusives, Launchpad and Amazon Business.

What’s the deal? Amazon Outlet is the place for overstocks and major discounts

Have you ever shopped the Amazon Outlet? If not, you may be missing out on the absolute best deals on Amazon. While there are usually a number of promotions, discounts, and clearance items across Amazon, the Outlet Store offers a special destination for customers to find the lowest prices on popular items in categories with …

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Amazon’s new country-specific upload tool for vendors

Amazon recently launched a new tool for localising main product images, which comes after years of frustration for brands who sell across multiple Amazon locales. Before the much-needed update, main images that were uploaded for an ASIN would automatically be uploaded for any locale that the brand was registered in. This resulted in problems when …

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Amazon creative assets: Store, organise, and reuse your Amazon Advertising content

Amazon is always refining the Amazon Advertising console and continues to add new features to increase usability and convenience. Users may have noticed a new addition this summer, as Amazon rolled out the “Creative assets” tab within the Advertising dashboard. What are Amazon’s creative assets? Advertisers can now store, organise, and reuse branded content (such …

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All about coupons and vouchers on Amazon

One of the most effective promotion types is also one of the simplest to set up and run, no matter what locale you sell in. Known as coupons in the US and vouchers in the UK, this promo type can increase your visibility to drive traffic, edge out the competition with a compelling offer, convert sales, …

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AmazonSmile: You shop, Amazon donates

If you regularly shop on Amazon, you could easily be donating 0.5% of your purchases toward the worthy charity of your choice. AmazonSmile is a program launched in 2013 to facilitate fundraising for a wide range of charitable organisations. In fact, every item available for purchase on Amazon.com is also available on AmazonSmile.  By selecting …

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Best seller badge on Amazon

What is the Amazon best sellers badge and how to get it

What’s the best way to stand out among hundreds of thousands of products on Amazon? The coveted best-seller badge. It gives customers a quick way to see what’s popular in the category they’re shopping, browsing, or searching in. As sellers, having a product classified as a best seller can ensure your long-term success on Amazon. …

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How to use Amazon Brand Stores

How to use Amazon Brand Stores to boost your business

In a heavily saturated eCommerce marketplace, it makes sense to do everything in your power to stand out from the competition. This means utilising the range of systems and features–especially ones made specifically for Brand Registry businesses–to succeed on Amazon. What is an Amazon Brand Store? An Amazon Brand Store is a dedicated shopping destination …

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What is Amazon Vine?

For anyone who has ever shopped online, it’s no surprise that product reviews are crucial to a product’s success. When it comes to Amazon, it’s even more important, as sales velocity and ratings feed into a product’s ranking. Want to be on the top page of Amazon search results? You’re going to need some serious …

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How to use Seller Central’s Brand Catalog Manager tool

Launched in early 2021, Amazon’s Brand Catalog Manager is a tool created exclusively for brand owners to simplify selling on Amazon.com. Utilising this interface can be advantageous. It may help increase your conversion and therefore revenue, and help you with more control over your brand on Amazon, including seeing how well your business is being …

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