Amazon Merchandising

What’s hot on Amazon: A keyword round-up for April 2022

At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2022 you can learn from the latest keyword trends we’ve spotted using our tools and strategy research.  This month, Amazon.com search terms truly reflected the diversity of what’s …

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What is the ‘Amazon Flywheel’?

Amazon’s way of doing things is well-known: Amazon’s “start from the customer and work backward” mentality that infiltrates every aspect of the business, from pricing to product returns. Amazon founder Jeff Bezos fine-tuned the business model with something known as the “flywheel.” But what does this mean? And how can it be applied to your …

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Amazon Vendor vs Seller

What’s the difference between sellers and vendors on Amazon?

In 2022, Amazon receives more than 200 million visits per month from customers around the globe. Amazon is set up so businesses can offer customers a range of items across hundreds of categories, delivering a vast selection of low-priced products quickly. Amazon vendors and Amazon sellers make up Amazon’s behemoth business and drive the eCommerce …

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Top 6 ways to lose money as an FBA seller on Amazon

With millions of sellers raking in sales on the platform, Amazon can seem a lucrative business to brands around the globe. Conservative estimates say more than 60% of sellers turn a profit in their first year, so why not get your piece of the pie? Unfortunately, the level of strategy and increased sophistication you must …

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How to optimize listings on Amazon

How often should you update Amazon content?

When it comes to Amazon listing optimisation, a lot of brands wonder about making updates to content in Seller Central or Vendor Central. While it’s important to keep your SEO fresh, relevant, and on target, you also need to allow time for your content to perform in the Amazon algorithm. This blog will detail some …

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How to use the Amazon Brand Registry

Amazon Brand Registry benefits in 2022

With millions of sellers and a rapidly growing third-party marketplace, Amazon continues to expand and improve the Brand Registry. When it comes to building and protecting your brand on Amazon, there’s no better way than enrolling and managing your business through this program. Having been around for several years now, the Brand Registry is great …

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What is a good RoAS on Amazon?

What is RoAS and why does RoAS matter? Put simply, RoAS is an acronym for Return on Ad Spend. Amazon Advertising RoAS is an important metric to determine the performance of campaigns and keywords. Retailers (both Amazon sellers and Amazon vendors) can calculate RoAS to show income or loss on advertising campaigns and determine the …

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Amazon keyword wrap-up for 2021

What’s hot on Amazon: A keyword round-up for December 2021

At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2021, you can learn from the latest keyword trends we’ve spotted using our tools and strategy research. Amazon.com search terms are truly a reflection of the Christmas spirit …

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2021 wrapped up at eCommerce Nurse

Wrapped up: 2021 highlights from eCommerce Nurse

Congratulations, we’ve reached the end of the whirlwind that was 2021. The COVID-19 pandemic continued to affect eCommerce (and life) around the globe, with fluctuating lock-downs, supply-chain concerns, and unprecedented issues, like a container ship blocking the entire Suez Canal. At eCommerce Nurse, we kept busy with the boom in online shopping and increased demand …

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