Case Study

Honeywell

The brief

Honeywell Home is a market leader for home comfort and security products across the globe. Honeywell Home provides smart, integrative products that are expandable to fit your life and home — now and in the future.

Resideo, the owner of Honeywell Home approached eCommerce Nurse because they needed an Amazon-savvy agency to help them roll out Honeywell Home Brand Stores across the EU market. They needed help adapting each Brand Store to the local market with the correct products, language, and marketing messages.
Vendor Central | UK, DE, IT, ES and FR

The approach

Our in-house copywriting team fully optimised the titles, features, descriptions, and keywords for the top sellers of Honeywell Home products in their key range. As these products are technical in nature, we also needed to ensure the FAQs were answered, and installation and compatibility concerns were addressed. We made sure that keyword coverage was complete and wide in scope, while still being accessible for the Amazon customer.
The look and feel of the Honeywell Home Brand Store was very important to the client (as it should be), so we worked with their designers and our marketing team to really lift the page’s aesthetic and make it easy for customers to navigate. We finished with other key, behind-the-scenes actions, such as fully optimising metadata against the competition, and ensuring translations were spot-on.
The completed Brand Stores then gave us a great place to send customers from all Amazon Advertising campaigns. When customers arrived, we planned our content to inform and educate in a readable and friendly manner. Our ultimate goal for our clients is to build brand trust that helps convert customers from browsing to buying.

Account

Seller & Vendor Account Management
Listing Optimisation / Product Acceleration
Brand Store Management

Content

Brand Store
A+ Page Content
Main Image Infographics
Brand Story

Creative

A+, Main Images & Brand Store
Animation & Film

Advertising

Sponsored ads
“Working with the team eCommerce Nurse has been an absolute pleasure. From start to finish they listened to our needs and requirements and worked diligently to achieve them. Communication and output from Dani has been fantastic throughout the whole process providing guidance and support. I wouldn’t hesitate to recommend them.”
Nadine Rey-Barry | Retail Channel Marketing Manager
“The challenge with this project was managing all the assets, content and translations across five countries and languages. We had to work really closely with our contacts at Honeywell Home to make sure each store was executed with precision.”
Dani Thompson | Senior Marketing Manager

The results

4

Brand Stores

Built international stores across FR, IT, UK, and ES marketplaces.
4

Languages

Managed Brand Stores in four different languages and locales.
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