Antica Farmacista

eCommerce Nurse fit perfectly, able to provide an integrated approach. Not only able to deliver on ads campaign management and execution, but we were also ready to utilise our expert team (and category-level insights) to support their overall ads strategy. Capitalising on our deep understanding of the Amazon Brand Registry and merchandising, we created an elegant Brand Store with innovative “Shop by Scent” pages, A+ Content, and Sponsored Brand videos to take their ads from basic to extraordinary.

The ultimate goal was to not only improve their ads, but provide an approach driven by a comprehensive marketing plan specific to the premium beauty category on Amazon. eCommerce Nurse offers an advantage over an Amazon Ads-only agency by offering access to in-house marketing, content, and design teams. By connecting Antica Farmacista with their customers in a targeted, holistic manner, we knew we could maximise the budget and the impact of the Amazon PPC campaigns, thus lowering their ACoS and increasing the return on their investment.

We started with a refresh of the Brand Store to communicate a cohesive look and feel, specifically designed for Amazon, but with the vibe of Antica Farmacista’s own website and ethos. Creating a special section to “Shop by Fragrance,” allowing Antica Farmacista to cross-sell to customers already engaged with their brand’s unique offerings. The Brand Store updates allowed the ads manager to create innovative Sponsored Brands campaigns in time for Q4, including campaigns with custom images and campaigns advertising groups of products together. It also allowed Antica Farmacista to showcase their full range, such as personal fragrance, candles, and room diffusers all in one PPC campaign.

In 2021, Antica Farmacista launched their first personal perfume collection, Antica Facets. A decade in the making, this new launch needed an A+ detail page to unveil the range, showcasing the new products and telling each fragrance’s unique story — from sparkling floral to earthy and woody. The team developed a template using all of the latest enhanced brand content modules, SEO-based and keyword-rich copy, and stunning graphic design to convey the premium look and feel.

With the basics finished and set live on Amazon, we boosted Antica Farmacista brand assets with custom Sponsored Brands advertising videos. With compelling, auto-play content, these videos showcased the Antica Farmacista products and added more dimension to their ads and detail pages, setting them apart from competitors during a peak selling period for this product type.

The main focus was to ensure that both for organic and paid ad sales, the non-branded and branded keyword strategies were aligned to enable maximum conversion rates. The ongoing strategy cleverly uses AI software to ensure bids are always on and maximised for the best ROaS. We are thoroughly enjoying the opportunity to promote Antica Farmacista as a luxury brand, and support them as an extension of their own team.