This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guest Owen Aderibigbe from eCommerce Nurse.
While Amazon and TikTok Shop are both e-commerce platforms, their sales models and opportunities are vastly different. Amazon operates as a traditional marketplace, relying heavily on search-driven traffic, where customers look for specific products using keywords. TikTok Shop, however, excels in demand generation, introducing products to users in unexpected and engaging ways.
TikTok's "For You" algorithm connects users with content they didn’t know they needed, sparking impulse purchases. Unlike Amazon, where competition for keywords is fierce, TikTok allows brands to build connections and tell their story through authentic content, affiliates, influencers, and livestreams.
That said, brands must adapt their strategies to succeed on TikTok Shop. It’s not a plug-and-play solution. Success requires a commitment to consistent content creation, ad investment, and audience engagement. While TikTok may not match Amazon’s scale for established products, it offers an unmatched ability to build brand awareness, foster loyalty, and capture untapped audiences.
At eCommerce Nurse, we specialise in helping brands launch and succeed on TikTok Shop with our comprehensive expertise and hands-on approach. Our services include content creation, shop management, advertising, affiliate and UGC partnerships, livestream, and overall brand development. If you're looking to grow your presence on TikTok Shop, we’d be excited to discuss how we can support you in achieving your goals. Reach out to our team today to start your TikTok journey!