The eCommerce Nurse blog.

The place to be for tips and advice on all things Amazon and TikTok. Read blog posts that will help you navigate the jungle, ensure you have all the 'right' equipment and keep you up-to-date on all the latest news.

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View from behind the camera as a UGC creator films herself holding a product

The Latest TikTok Best Practices (And How to Get Ahead of the Algorithm)

TikTok is constantly evolving — and so is the way content performs on the platform. If you're still relying on what worked six months ago, chances are you're already behind. As an official TikTok Shop partner, we’re plugged into what the platform is prioritising right now. From AI scanning to content structure, the rules are […]
Female model films a TikTok Live using a ring light, standing in front of a display of products

Why You Should Be Selling Live on TikTok (Like… Now)

It’s no longer a question of if live shopping matters — it’s how fast you can get on board. TikTok Live isn’t just for dancing, chatting, or Q&As. For eCommerce brands, it’s a high-converting sales channel that’s growing faster than most people realise. And if you’re not yet using TikTok Live to showcase your products, […]
Why UGC Creators Are Outperforming Influencers on TikTok - photo shows a model posing with her camera and ring light recording TikTok content on a background of fairy lights

Why UGC Creators Are Outperforming Influencers on TikTok

Once upon a time, influencer marketing was king. Brands would throw big budgets at big names and hope for big returns. But times have changed — especially on TikTok. Today, it’s UGC (User-Generated Content) creators who are driving real results, especially for brands looking to grow on TikTok Shop. And it’s easy to see why: […]
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Insights to swot up on

Marketing on Amazon

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Unlocking the Power of Audience Targeting in DSP
How to Build a Full-Funnel Strategy with Amazon DSP
Is Amazon DSP Right for Your Business?

Advertising  on Amazon

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Vendor Connect 2026: Ignite – Bigger, Bolder, and More Interactive Than Ever
Unlocking the Power of Audience Targeting in DSP
How to Build a Full-Funnel Strategy with Amazon DSP

Amazon Vendor

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Vendor Connect 2026: Ignite – Bigger, Bolder, and More Interactive Than Ever
Unlocking the Power of Audience Targeting in DSP
How to Build a Full-Funnel Strategy with Amazon DSP
TikTok Shop Success Starts with Your Product Page: Here’s How to Optimise It
The Latest TikTok Best Practices (And How to Get Ahead of the Algorithm)
Why You Should Be Selling Live on TikTok (Like… Now)

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