The eCommerce Nurse blog.

The place to be for tips and advice on all things Amazon and TikTok. Read blog posts that will help you navigate the jungle, ensure you have all the 'right' equipment and keep you up-to-date on all the latest news.

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Mastering Amazon Vendor Negotiations How a 1P 3P Hybrid Strategy Can Protect Your Sales and Rankings

Mastering Amazon Vendor Negotiations: How a 1P/3P Hybrid Strategy Can Protect Your Sales and Rankings

This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guests Martin Heubel from Consulterce and Rob Murray from eCommerce Nurse. The hybrid approach, combining Amazon’s 1P (vendor) and 3P (seller) models, has gained traction as a strategy to mitigate risks during challenging negotiations. This model allows vendors […]
Why Do Amazon Vendors Need to Be Planning Defensive Sales Strategies Ahead of Their Annual Vendor Negotiations

Why Do Amazon Vendors Need to Be Planning Defensive Sales Strategies Ahead of Their Annual Vendor Negotiations?

This article is based on insights shared during the eCommerce Nurse podcast hosted by Carina McLeod, featuring guests Martin Heubel from Consulterce and Rob Murray from eCommerce Nurse. As the eCommerce landscape evolves, Amazon Vendors face increasing challenges, particularly during annual vendor negotiations (AVNs). Historically, Amazon’s focus was on rapid growth, especially during the pandemic. […]
Amazon Vendor or Seller Choosing the Right Model for Your Business

Amazon Vendor or Seller: Choosing the Right Model for Your Business

When selling on Amazon, businesses often face a critical decision: should they operate as a Vendor (1P), a Seller (3P), or adopt a hybrid model? Each pathway comes with unique advantages, challenges, and operational implications. Understanding these models is essential to choosing the right fit for your business. Let’s explore the distinctions between Amazon Vendor […]
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Insights to swot up on

Marketing on Amazon

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Unlocking the Power of Audience Targeting in DSP
How to Build a Full-Funnel Strategy with Amazon DSP
Is Amazon DSP Right for Your Business?

Advertising  on Amazon

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Vendor Connect 2026: Ignite – Bigger, Bolder, and More Interactive Than Ever
Unlocking the Power of Audience Targeting in DSP
How to Build a Full-Funnel Strategy with Amazon DSP

Amazon Vendor

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Vendor Connect 2026: Ignite – Bigger, Bolder, and More Interactive Than Ever
Unlocking the Power of Audience Targeting in DSP
How to Build a Full-Funnel Strategy with Amazon DSP
TikTok Shop Success Starts with Your Product Page: Here’s How to Optimise It
The Latest TikTok Best Practices (And How to Get Ahead of the Algorithm)
Why You Should Be Selling Live on TikTok (Like… Now)

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