The eCommerce Nurse blog.

The place to be for tips and advice on all things Amazon. Read blog posts that will help you navigate the jungle, ensure you have all the 'right' equipment and keep you up-to-date on all the latest news.

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ECN Blog The basics of Amazon DSP

The Basics of Amazon DSP (Demand Side Platform) and the difference between Sponsored Display Ads

Amazon DSP (Demand Side Platform) is something that a lot of advertisers have probably heard of but may not necessarily fully understand what it is and how to use it. This article will help you better understand exactly what DSP is, the features available and the ad types within DSP and help you to decide […]
ECN Blog The Case of the Missing Buy Box 1

The case of the missing Buy Box

It was a cold, dark April evening; Joe sat down at his laptop, ready to review Brand Analytics before heading to bed, when, from the corner of his eye, he noticed something on his listing… the Buy Box was missing. It was there that very morning… He rubbed his brow and leant back in his chair […]
ECN Blog What is the Frequently Returned Items Badge on Amazon and how to avoid being awarded one

What is the Frequently Returned Items Badge on Amazon and how to avoid being awarded one

Amazon has recently introduced a Frequently Returned Items Badge, that warns customers, prior to purchasing, that the item that they are about to buy has a high return rate. It’s one award you don’t want from Amazon. Whilst this is a new feature, and appears to only be in the US currently, this new label […]
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Insights to swot up on

Marketing on Amazon

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Three Tips for Selling High Priced Products Successfully on Amazon
Boost Amazon Traffic and Sales Through Creators, Influencers, and Affiliate Partnerships
What is A+ Premium and will it boost conversion?

Advertising  on Amazon

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The Basics of Amazon DSP (Demand Side Platform) and the difference between Sponsored Display Ads
Amazon sponsored advertising 2022 recap
Building an advertising strategy that will help you achieve your Amazon goals

Listing Optimisation

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What’s hot on Amazon: A keyword round-up for September 2023 
What’s hot on Amazon: a keyword round-up for June 2023
How sellers can add multiple products in bulk using the Amazon NIS sheet

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