Avoid suspension: Do your product titles meet Amazon's standards?

4 July, 2019
2 minute read
title updates

Have you noticed sellers getting "creative" with product titles? It's tempting to try to stand out from the crowd, with millions of products and items for customers to shop. But starting July 22, 2019, Amazon will suppress ASINs from search results that do not comply with title requirements. According to Amazon, titles that violate the policies result in a poor customer experience.

How to avoid suspension

Amazon requires all product titles to meet Product Title Requirements:

  • Ensure product titles are 200 characters or less. Familiarize yourself with category-specific requirements.
  • Capitalize the first letter of each word. Do not use ALL CAPS. Leave conjunctions (and, or, for) and articles (the, a, an) un-capitalized. Don't capitalize prepositions with fewer than five letters (in, on, over, with).
  • Use numerals ("2" instead of "two") and spell out measurements ( "6 inches" not "6"" ).
  • Don't use symbols, such as ~ ! * $ ? _ ~ { } [ ] # < > | * ; / ^ ¬ ¦ And don't use Type 1 High ASCII characters (Æ, ©, ô, etc).
  • Include relevant product information such as type of product. And include the size and color in child ASINs for variations.
  • Don't include price or promotional messages, such as "sale" or "free shipping."
  • Don't use subjective commentary, such as "Hot Item" or "Best Seller."
  • Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label.
  • Familiarize yourself with parent/child relationships and ensure you are using titles accordingly.

Sellers should review all existing titles. Any updates should be submitted by July 15. This will allow time for updates before Amazon begins suspending ASINs that do not meet the standards. Sellers should avoid having their ASINs being suppressed at all costs. Suppressed ASINs will mean customers can’t find or buy these items, resulting in lost sales and a drop in sales rank.

Do you need help with product listing optimization? Reach out to eCommerce Nurse for expert help.

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Katy Luxem

Katy Luxem

Katy Luxem is the senior content manager for eCommerce Nurse and Vendor Society. She has worked for Amazon in both Seattle and London, delivering results for multiple different teams and product lines across the U.S. and Europe. Katy's experience is centered on making sure customers have a best-in-class experience. She enjoys helping businesses and brands succeed and grow with next-level content.

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