Saffron Wainman

Saffron Wainman is the Associate Marketing Manager for eCommerce Nurse. Based in Yorkshire, UK, Saffron has experience in digital marketing, branding, and social media. As an avid Amazon shopper, she enjoys refining content for clients through a customer's eyes.

What’s an Amazon FNSKU? How to create a FNSKU for FBA sellers

An Amazon FNSKU stands for Fulfilment Network Stock Keeping Unit. This is a term for a unique barcode used on Amazon specifically for FBA sellers. Similar to a UPC or SKU product code, products on the site can be assigned a unique FNSKU. Example FNSKU on an Amazon product. This is what a label would …

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Amazon’s new country-specific upload tool for vendors

Amazon recently launched a new tool for localising main product images, which comes after years of frustration for brands who sell across multiple Amazon locales. Before the much-needed update, main images that were uploaded for an ASIN would automatically be uploaded for any locale that the brand was registered in. This resulted in problems when …

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AmazonSmile: You shop, Amazon donates

If you regularly shop on Amazon, you could easily be donating 0.5% of your purchases toward the worthy charity of your choice. AmazonSmile is a program launched in 2013 to facilitate fundraising for a wide range of charitable organisations. In fact, every item available for purchase on Amazon.com is also available on AmazonSmile.  By selecting …

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Amazon discontinues the Early Reviewer Program

The Early Reviewer Program was an Amazon incentive for customers that sellers and vendors could opt-in to. The idea was that those who had purchased a product would review it and share their authentic experience with potential customers. In return, those who were asked to write a review were compensated with a small reward, regardless …

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Product documents are now available for all brand owners

Amazon recently announced on their Seller Forum that brand owners registered with the Amazon Brand Registry can now include product documents on their detail pages for all ASINs they own. Manuals, guides, and fact sheets are included with 23 eligible items in the list of approved documents, which Amazon states “are intended to provide pre-purchase …

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