Katy Luxem

Katy Luxem is the senior content manager for eCommerce Nurse and Vendor Society. She has worked for Amazon in both Seattle and London, delivering results for multiple different teams and product lines across the U.S. and Europe. Katy's experience is centered on making sure customers have a best-in-class experience. She enjoys helping businesses and brands succeed and grow with next-level content.

Vendor Society relaunched as a destination for Amazon vendors

We’re pleased to announce the relaunch of Vendor Society by eCommerce Nurse. Formed specifically to support brands, manufacturers, and distributors on their Amazon journey, this unique destination caters solely to Amazon vendors. As a response to the continuing and changing needs of vendors, the eCommerce Nurse team of ex-Amazonians and experts has updated and expanded. …

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Managing your IPI score for Amazon FBA sellers

How to improve your Amazon IPI score for FBA sellers

Are you wondering what the Amazon IPI score is and how it affects your business? This blog will detail the basics of the Amazon Inventory Performance metric and give you some useful tips to help avoid inventory-related issues that frequently plague sellers. The fact is, too much inventory and not enough inventory can both be …

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How to create A+ Content on Amazon with Examples

How to build an awesome A+ detail page on Amazon

Ready to take your Amazon detail pages to the next level? This week’s post will show brand owners how, with specific instructions and examples of stellar A+ Content, designed by eCommerce Nurse. If you have already covered the basics, such as titles, product descriptions, and bullets, then A+ Content (formerly known as Enhanced Brand Content) …

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What’s the deal? Amazon Outlet is the place for overstocks and major discounts

Have you ever shopped the Amazon Outlet? If not, you may be missing out on the absolute best deals on Amazon. While there are usually a number of promotions, discounts, and clearance items across Amazon, the Outlet Store offers a special destination for customers to find the lowest prices on popular items in categories with …

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eCommerce Nurse is officially an Amazon Advertising partner

When brands and businesses are searching for a company to handle or assist with their Amazon Advertising, the Amazon Partner Network is a valuable resource to find trusted agencies and tool providers. eCommerce Nurse is proud to announce that we’ve been named a partner of this valuable community for Amazon Advertising services.  What is the …

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What is brand hijacking on Amazon?

Listing hijacking: How to protect your brand on Amazon

Over the last several years, selling on Amazon Marketplace has exploded. The latest data for 2021 estimates there are 6.3 million total sellers and almost 1,785 new sellers joining each day. As a result, Amazon (and many sellers) have had a number of combustible problems fuelling the fire. Chief among these issues is brand hijacking, …

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Amazon creative assets: Store, organise, and reuse your Amazon Advertising content

Amazon is always refining the Amazon Advertising console and continues to add new features to increase usability and convenience. Users may have noticed a new addition this summer, as Amazon rolled out the “Creative assets” tab within the Advertising dashboard. What are Amazon’s creative assets? Advertisers can now store, organise, and reuse branded content (such …

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All about coupons and vouchers on Amazon

One of the most effective promotion types is also one of the simplest to set up and run, no matter what locale you sell in. Known as coupons in the US and vouchers in the UK, this promo type can increase your visibility to drive traffic, edge out the competition with a compelling offer, convert sales, …

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How to prepare for Q4 2021 on Amazon

While the sun hasn’t quite set on summer, Prime Day is behind us and the busiest time of the year is almost upon us. The fourth quarter of the year begins in October and runs three months, encompassing the Thanksgiving, Black Friday, Cyber Monday and pre-Christmas period. It also includes post-Christmas sales, Boxing Day in …

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